Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Confessions of a Shopaholic: Sad & Ironic
November 30, 2008 – 12:07 pm | 198 Comments
Confessions of a Shopaholic: Sad & Ironic

While seeing a movie over Thanksgiving (the new James Bond), I noticed the following signage for the new movie “Confessions of a Shopaholic.” The movie is based on the “Shopaholic” book series – but it …

If JibJab / HSM3 do it Right, KFC / Guitar Hero 4 do it Wrong
October 27, 2008 – 6:33 am | 6 Comments
If JibJab / HSM3 do it Right, KFC / Guitar Hero 4 do it Wrong

I wrote about JibJab’s terrific viral marketing alongside High School Musical 3 (which grossed $42m over the weekend) and said that web / social marketers should aspire to create such engaging, cleverly branded campaigns.

Try JibJab …

Twitter – Experiencing Windows 7 Via Twitter (Rather than Blogs)
May 27, 2008 – 6:45 pm | 222 Comments

Techmeme is filled with major tech sources covering Microsoft’s Windows 7 debut (TechCrunch, D6 Highlights, WebWare, Engadget, and many more).
But the action is also being covered actively (perhaps even more actively) on Twitter. In the …

The Trouble with PerezHilton.com As a Business (Perhaps Blogs For that Matter)
February 23, 2008 – 6:07 pm | 983 Comments

Want celebrity gossip? The online destination of choice is PerezHilton.com – which, according to Perez, boasts larger readership than People Magazine (the perennial #1 print magazine). That success has turned Perez into a star – …

Smaato and Engadget Share More Than a Passion for Mobile…
January 23, 2008 – 10:35 pm | Comments Off

Smaato is a mobile-advertising company that recently took a 3.5mm investment round.
Engadget is one of the biggest tech toys blogs on the web – often focusing on the mobile world.
The similarities extend to their logo… …

Determining the 2008 Election Winner Based on Web Traffic – Mitt Romney & Barack Obama?
January 21, 2008 – 7:31 pm | 22 Comments

Can web traffic and data determine the likely outcome of the 2008 election primaries? I put each of the major candidates through Quantcast and the results are quite revealing. The charts below are estimated ‘unique …