Microsoft clearly understands that the platform element of Xbox is as much a selling point as its game titles: in just the first week of being live, 10% of Microsoft’s Xbox Live subscribers connected their …

This clip from the office is great. And if you don’t find this funny, then you clearly aren’t as geeky as I am:

Billed as “AdSense High-End”, Google is now letting advertisers create ads specifically for “high-end” phones like the iPhone and Android-capable devices. While that is a natural evolution of the AdSense platform, Google’s explanation as to …

Hats off to Starbucks once more. Starbucks released two iPhone Apps yesterday that are again best-in-class, innovative and compelling from a customer standpoint. The ‘Starbucks’ app allows users to find stores, create custom concoctions, access …

My fascination with the Apple Tablet is less around Apple and more around the convergence of several devices which either currently or will play a key role in my day-to-day habits: web, video, applications, etc. …

I spent last Monday and Tuesday at the TechCrunch 50 conference – a collection of fifty companies that took the stage to launch in front of 2,000 attendees and 1,000s more of online viewers. I …

Meet Woody: TGI Friday’s clever / bizarre entrance into the world of social media… and in particular, Facebook. Woody has his own series of television advertisements and Facebook page (825,000 fans and growing). And Woody …

Facebook now allows Page owners to create Facebook Ads that allow users to “Become a Fan” directly in the unit. It is a natural move since adding fans is a priority for social media marketers …

Rails Rumble 2009 concluded yesterday at 5:00pm pst. About 250 teams submitted their 48-hour projects and the early results look great (here’s an excellent write / thread on Hacker News). Judging for the event begins …

In preparation for Lifetime’s season premier of Project Runway, PerezHilton.com ran its standard background ad unit alongside integrated, rich IAB units. The unique part of this campaign, however, was how Perez removed the blog’s standard …

Though it seems like a relatively minor change – this is a significant change / win for marketers who actively use Twitter and Facebook Pages. Users have been able to send their Twitter posts into …

Much has been made of YouTube’s ability to monetize… but the most viewed video of the week (the JK Wedding Entrance Dance) clearly drove sales – boosting Chris Brown’s ‘Forever’ into the seventh most purchased …