Joining Polaris Ventures Partners
August 2, 2009 – 5:28 pm | Comments

I am excited to announce that, starting Monday, I will be joining Polaris Venture Partners and will work out of the Dog Patch Lab on Pier 38. Over the last few years, I have had …

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Facebook Featured in Xbox’s “It’s More Fun Time” Commercials
November 30, 2009 – 2:27 pm | Comments
Facebook Featured in Xbox’s “It’s More Fun Time” Commercials

Microsoft clearly understands that the platform element of Xbox is as much a selling point as its game titles: in just the first week of being live, 10% of Microsoft’s Xbox Live subscribers connected their …

The Facebook Halloween Costume
October 31, 2009 – 7:10 pm | Comments
The Facebook Halloween Costume

This clip from the office is great. And if you don’t find this funny, then you clearly aren’t as geeky as I am:

Google AdSense Optimizes Ad Units for “High-End Phones” (aka Android & iPhone)
October 5, 2009 – 7:36 am | Comments
Google AdSense Optimizes Ad Units for “High-End Phones” (aka Android & iPhone)

Billed as “AdSense High-End”, Google is now letting advertisers create ads specifically for “high-end” phones like the iPhone and Android-capable devices. While that is a natural evolution of the AdSense platform, Google’s explanation as to …

Starbucks iPhone Apps: Mobile Payments, Shared Drinks & More
September 25, 2009 – 12:28 pm | Comments
Starbucks iPhone Apps: Mobile Payments, Shared Drinks & More

Hats off to Starbucks once more. Starbucks released two iPhone Apps yesterday that are again best-in-class, innovative and compelling from a customer standpoint. The ‘Starbucks’ app allows users to find stores, create custom concoctions, access …

Microsoft Courier: My Apple Tablet Fascination is in Trouble…
September 23, 2009 – 1:42 pm | Comments
Microsoft Courier: My Apple Tablet Fascination is in Trouble…

My fascination with the Apple Tablet is less around Apple and more around the convergence of several devices which either currently or will play a key role in my day-to-day habits: web, video, applications, etc. …

Trialing Videosurf’s Video Link Enhancer
September 21, 2009 – 8:30 am | Comments
Trialing Videosurf’s Video Link Enhancer

I spent last Monday and Tuesday at the TechCrunch 50 conference – a collection of fifty companies that took the stage to launch in front of 2,000 attendees and 1,000s more of online viewers. I …

TGI Friday’s Facebook Campaign is Strange… But Somewhat Brilliant
September 19, 2009 – 4:21 pm | Comments
TGI Friday’s Facebook Campaign is Strange… But Somewhat Brilliant

Meet Woody: TGI Friday’s clever / bizarre entrance into the world of social media… and in particular, Facebook. Woody has his own series of television advertisements and Facebook page (825,000 fans and growing). And Woody …

Adding Facebook Page Fans: TAG as a Case Study
August 25, 2009 – 3:58 pm | Comments
Adding Facebook Page Fans: TAG as a Case Study

Facebook now allows Page owners to create Facebook Ads that allow users to “Become a Fan” directly in the unit. It is a natural move since adding fans is a priority for social media marketers …

FastFeud.com Launches out of Dog Patch Labs & Rails Rumble 2009
August 24, 2009 – 11:17 am | Comments
FastFeud.com Launches out of Dog Patch Labs & Rails Rumble 2009

Rails Rumble 2009 concluded yesterday at 5:00pm pst. About 250 teams submitted their 48-hour projects and the early results look great (here’s an excellent write / thread on Hacker News). Judging for the event begins …

Project Runway Overtakes PerezHilton.com for Season Premier
August 22, 2009 – 12:25 pm | Comments

In preparation for Lifetime’s season premier of Project Runway, PerezHilton.com ran its standard background ad unit alongside integrated, rich IAB units. The unique part of this campaign, however, was how Perez removed the blog’s standard …

Facebook Pages Updates Now Push to Twitter
August 21, 2009 – 4:46 pm | Comments
Facebook Pages Updates Now Push to Twitter

Though it seems like a relatively minor change – this is a significant change / win for marketers who actively use Twitter and Facebook Pages. Users have been able to send their Twitter posts into …

YouTube Immediately Boosts Sales of Chris Brown’s Forever
July 25, 2009 – 6:25 pm | Comments
YouTube Immediately Boosts Sales of Chris Brown’s Forever

Much has been made of YouTube’s ability to monetize… but the most viewed video of the week (the JK Wedding Entrance Dance) clearly drove sales – boosting Chris Brown’s ‘Forever’ into the seventh most purchased …