Such is the online video content war: catalogs grow, compete and find their way into the homes / devices of as many eyeballs as possible…. after all, content wants to be seen and ultimately the …

I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …

I write a lot about tailoring your web experience for the environments where it is (and can) be used. That is particularly important for mobile which has its own UI needs, requirements, opportunities and challenges.

I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more compelling and better …

Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …

The Zappo’s security breach of a couple weeks ago was a reminder that your online passwords, data and activity are vulnerable… and to change your passwords often!

I spent time working at Philz Coffee yesterday (now in downtown Palo Alto – and if you haven’t enjoyed Philz… hurry. It’s amazing coffee).

Note: This article originally appeared on TechCrunch (“14 Steps to Successful SEO for Startups”).
For startups, it is dangerous to entirely separate product and marketing – both strategically and organizationally. A great product isn’t overly useful …

Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …