Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

Read the full story »
Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Archive by Category

Articles in Web 2.0

Amazon Prime Instant Video Catalog Grows
February 8, 2012 – 3:06 pm | No Comment

Such is the online video content war: catalogs grow, compete and find their way into the homes / devices of as many eyeballs as possible…. after all, content wants to be seen and ultimately the …

Vacationist & Facebook: Great Progressive Registration Example
February 8, 2012 – 10:58 am | No Comment
Vacationist & Facebook: Great Progressive Registration Example

I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …

Make Your Content Accessible on Mobile – All Devices, All Formats. ESPN’s Gamecast as Example.
February 3, 2012 – 8:34 am | One Comment
Make Your Content Accessible on Mobile – All Devices, All Formats. ESPN’s Gamecast as Example.

I write a lot about tailoring your web experience for the environments where it is (and can) be used. That is particularly important for mobile which has its own UI needs, requirements, opportunities and challenges.

Amazon Applies Intelligence to the App Store. You Should Too.
January 31, 2012 – 9:47 am | Comments Off
Amazon Applies Intelligence to the App Store. You Should Too.

I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more compelling and better …

Leveraging Facebook for Startups: Part II, On-Facebook
January 29, 2012 – 7:20 pm | Comments Off
Leveraging Facebook for Startups: Part II, On-Facebook

Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

How to Leverage Facebook for Startups: Part I, Off-Facebook
January 29, 2012 – 7:20 pm | Comments Off
How to Leverage Facebook for Startups: Part I, Off-Facebook

Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …

Zappos Security Breach a Reminder that Facebook is the Web’s Identity
January 25, 2012 – 5:12 pm | Comments Off
Zappos Security Breach a Reminder that Facebook is the Web’s Identity

The Zappo’s security breach of a couple weeks ago was a reminder that your online passwords, data and activity are vulnerable… and to change your passwords often!

Philz Coffee, Free Wifi and Facebook Fans
January 23, 2012 – 6:42 pm | Comments Off
Philz Coffee, Free Wifi and Facebook Fans

I spent time working at Philz Coffee yesterday (now in downtown Palo Alto – and if you haven’t enjoyed Philz… hurry. It’s amazing coffee).

14 SEO Tips for Startups
January 21, 2012 – 3:57 pm | 2 Comments

Note: This article originally appeared on TechCrunch (“14 Steps to Successful SEO for Startups”).
For startups, it is dangerous to entirely separate product and marketing – both strategically and organizationally. A great product isn’t overly useful …

Be Actionable. Be Different. Facebook Listen & Read Buttons & Google Offers as Examples.
January 18, 2012 – 10:03 am | Comments Off
Be Actionable. Be Different. Facebook Listen & Read Buttons & Google Offers as Examples.

Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

How to Grow Your Brand on Twitter. 5 Overarching Guidelines. Tons of Examples.
January 15, 2012 – 9:45 am | Comments Off
How to Grow Your Brand on Twitter. 5 Overarching Guidelines. Tons of Examples.

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Facebook Moving Sponsored Posts Above Ticker? Always a Balancing Act
January 13, 2012 – 8:23 am | Comments Off
Facebook Moving Sponsored Posts Above Ticker? Always a Balancing Act

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …