I sometimes share an article on Facebook and Twitter … and despite not having a ton of commentary to add – think it’s worth ‘re-blogging’ (a short snipet and link back). Here is a note …

A handful of quick, disorganized thoughts on Facebook’s announcements / releases this week:
Immersive
The activity ticker is immersive and really amplifies ‘viral’ potential. I have ‘liked’ (and listened and read and soon to be much watched, …

Ahead of F8, Facebook has rolled out several changes … which is rather remarkable considering how many updates / features and how significant some are. To do it a couple days ahead of F8 is …

I recently touched on the potential importance of Facebook Subscribe, Facebook Subscribe: Opportunity for Publishers & Online Voices… and here is why Subscribe is important and not simply a “me too” product:

How does Groupon address concerns of loyalty / merchant retention? Build tools directly into the product that allow customers to communicate directly with the merchants. It’s an easy, smart way to connect buyers with sellers …

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …

Redbox continues its string of smart, rewarding marketing campaigns. Redbox has provided discounts and rewards for email and site activity – realizing that the value of certain acitvities (validated email address) far exceeds the cost …

In addition to Amazon’s navigation menu promoting its digital properties ahead of the core business… notice anything interesting?
It features dynamic taglines for three of the core properties:
- MP3s & Cloud Player: 16m available songs
- …

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar

Twitter search is becoming more intelligent and powerful.
Google Search is becoming more social.
And here’s an example of Facebook doing both: