Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Microsoft Deal Strategy from 2009-2012: Yahoo, Nokia, Skype, Nook.
May 6, 2012 – 11:52 am | Comments Off
Microsoft Deal Strategy from 2009-2012: Yahoo, Nokia, Skype, Nook.

This is the front page of Tuesday May 1st’s Wall Street Journal. It’s a well done graphic overlaying Microsoft’s big-dollar entrances into “markets where it lags behind rivals”:

Facebook Roadshow: Advertising Revenue by Product Extension
May 3, 2012 – 4:28 pm | Comments Off
Facebook Roadshow: Advertising Revenue by Product Extension

If you haven’t already, I encourage you to watch the Facebook IPO Roadshow video. It’s fascinating and well done. There is a ton in there worth discussing / pointing out, but I wanted to highlight …

The Verge’s Mobile Navigation Sidebar
May 3, 2012 – 7:06 am | Comments Off
The Verge’s Mobile Navigation Sidebar

I admire how much The Verge (by Vox Media) has bushed the boundaries on content presentation / visualization. For a blog-like content hub, The Verge looks entirely unlike it’s peers: TechCrunch, VentureBeat, Engadget, etc. It’s …

Facebook’s Recently Used Apps Module & The Larger Relationship with App Ecosystem
May 2, 2012 – 11:53 am | Comments Off
Facebook’s Recently Used Apps Module & The Larger Relationship with App Ecosystem

Last week I wrote about Facebook’s newsfeed clustering of posts published by the same applications.
While it is interesting as a signal of the newsfeed’s evolution – it is represents the larger theme of Facebook …

Jetsetter + Pinterest: “Pin It to Win It” Contest Drives Travel Curation
April 30, 2012 – 7:14 am | Comments Off
Jetsetter + Pinterest: “Pin It to Win It” Contest Drives Travel Curation

With the rise of Pinterest, I have enjoyed tracking the brands and campaigns racing to leverage the platform and be early movers. For instance, a couple weeks ago, I highlighted Harrod’s Pinterest / curator contest.

Klout’s Clever Use of iOS’s App & Badge Icons
April 27, 2012 – 8:41 am | Comments Off
Klout’s Clever Use of iOS’s App & Badge Icons

I talk about Klout all the time and encourage marketers to integrate / leverage the service as a way to engage quality users & customers. This has implications for advertising, customer service, product experience, …

Facebook Trending Articles Module
April 26, 2012 – 12:24 pm | Comments Off
Facebook Trending Articles Module

The below screenshots show a new module in Facebook newsfeed: “Trending Articles”. It is a clustering of popular posts based on Open Graph actions of similar types (in this case “read” articles).

Dunkin Donuts Promotional Facebook Timeline Page
April 25, 2012 – 8:43 am | Comments Off
Dunkin Donuts Promotional Facebook Timeline Page

I’ve written a few times about Dunkin Donut’s clever use of their Facebook fan page to spotlight fans and drive on-Facebook promotion. Dunkin Donuts would reward fans each week with a spotlight in their Facebook …

Facebook’s Homepage Real Estate
April 24, 2012 – 10:45 am | Comments Off
Facebook’s Homepage Real Estate

Ever look at Facebook’s homepage and think about the ratio of content to advertisement? It’s easy to overlook it because the feed itself is infinite. But the new page layout combined with the new ad …

Amazon’s New Footer a Reminder of Amazon’s Focus on Verticalization & Digital Avenues
April 18, 2012 – 8:07 am | Comments Off
Amazon’s New Footer a Reminder of Amazon’s Focus on Verticalization & Digital Avenues

Amazon has been rolling out a redesign over the last couple months. I have discussed the homepage’s new navigation and promotional units. One small, interesting note is their new footer (shown below).

Amazon’s New Layout, New Merchandising
April 17, 2012 – 8:16 am | Comments Off
Amazon’s New Layout, New Merchandising

Amazon’s redesign is much cleaner… and grayer than before. It also is more focused on promoting their new categories.

Facebook Now Clustering by Posted From Shared Applications
April 12, 2012 – 10:50 am | Comments Off
Facebook Now Clustering by Posted From Shared Applications

We have seen three product moves from Facebook:
1. clustering of posts by topic
2. clustering of posts by type
3. promotion of applications (rather than just content)