Articles in Web 2.0
This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …
During the holiday season, why not write about great packaging? (a theme I have written about before)
Note: This article originally appeared on TechCrunch (“How To Create An Early-Stage Pitch Deck For Investors”).
It is the first in a series of posts / decks that I will be doing on those questions …
I write a lot about Redbox, in part because I am frequent users and in part because they are terrific marketers. Here’s yet another example of Redbox leveraging SMS to drive promotions (and to collect …
I write frequently about how mobile web requires a different design and UI than traditional. Great example here. These are two *subsequent* screenshots from the New York Times iPad-friendly website.
It’s that time of year when iTunes – and countless other retailers / merchandisers – publish their “Best of 2011″ lists. It’s fun to review the lists, particularly when a great merchant / voice crafts …
Hulu has introduced a new sharing mechanism that does two things:
1. It allows users to comment specifically on ‘moments’. That then publishes the specific scene to your Facebook wall and stores your comment at the …
Below are three screenshots from Google Currents on the iPhone (Google’s Flipboard-like product). Rather than commenting specifically on the Currents product, I wanted to share three themes I was reminded of when first using the …
Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.
Bonobos is currently running a viral giveaway on Facebook: Win a Wardrobe. Giveaways on Facebook aren’t unique – they are great ways to drive Facebook fans, sharing and awareness.
Want proof that JibJab Jr. Books are adored by children?! JibJab Jr. are personalized books for the iPad, updated monthly with new stories, and they now include sound.
By now you have surely heard of P90x – the ultra-popular home workout program that become famous for the never-ending infomercials. After the success of P90x, parent company Beachbody recently released P90x 2… and in …





