Earlier, I wrote about Facebook’s homepage promotion of their friend importer tool (“Friend Finder”). Those screenshots were of a module placed prominently above the Facebook newsfeed. Now I am seeing a similar unit – with …

Below is a screenshot of a new homepage module showing on Facebook aimed at driving friend importation through Google / Gmail. The unit sits above the newsfeed and asks, Ryan, Who’s Missing? It then …

I have written much about the importance of copy in advertising… particularly Facebook ads.
The below premium Facebook ad from McDonald’s is the best yet. McDonald’s dedicated ~20% of their allotted 135 characters to a …

For the World Cup Finals, Nike Soccer took over ESPN.com with a big, interactive campaign asking fans “Who are you behind?” When clicked, users arrived at their Facebook application and were able to submit “headlines” …

Last week I wrote about a Nike Golf / Golfsmith social media campaign that rewarded Facebook fans with special giveaways and discounts. The following ad units appeared alongside that blog post. They appeared instantly – …

Email is a well known acquisition and activation lever – but it can be particularly powerful as an engagement driver… which in turn drives activity and potential conversions.
Below are two examples of weekly emails …

The new season of Mad Men premiers on AMC July 25th…
But why wait until then to get your Mad Men fill?

More than most people, I am very tolerant of advertising… the bigger and bolder, the better!
Below, USPS.com is promoting Toy Story 3. Its big and cute… but it is without context or action:
- there …

As a mobile developer / publisher, the Apple App Store is as a much a distribution floodgate as it is an enigma. Being featured within the app store guarantees massive distribution and consequently begins a …

When Zynga launched Treasure Isle, I wrote about the economies of scale that enabled them to drive nearly 17,000,000 monthly active users in the game’s first 18 days… staggering figures. Zynga’s latest game, Frontierville, is …

Strangely lost in last week’s iPhone 4 hype was Facebook’s announcement of their “Open Graph Search Engine”. It is very young and therefore inelegant – but it is significant move that Google likely is worried …

This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …