Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Farmville Defaults to Facebook Credits
March 10, 2010 – 6:56 pm | 223 Comments
Farmville Defaults to Facebook Credits

I encourage you to read Eric Eldon’s piece on InsideFacebook about how Facebook’s most popular game, Farmville, now defaults to Facebook Credits and Payments.
As location and geo dominate the blog headlines (Twitter, Foursquare, Gowalla), …

Brizzly Launches iPhone App & Brizzly Guide
March 10, 2010 – 1:51 pm | One Comment
Brizzly Launches iPhone App & Brizzly Guide

A big, exciting day for Brizzly (whom I have written about more than a few times!). Today they announce two major product launches:
1. Brizzly for the iPhone

SXSWi Party: Skip Intro
March 9, 2010 – 6:57 pm | 749 Comments

At South-by-Southwest on Monday March 15th? Join a list of great folks at the Skip Intro party at 8pm at the Cedar St. Courtyard. It is hosted by Brizzly (Polaris portfolio company), Foursquare and Katalyst. …

Introducing Stickybits
March 9, 2010 – 2:57 pm | 341 Comments
Introducing Stickybits

Very excited to welcome Stickybits to the Polaris portfolio and to Dogpatch Labs (both New York and San Francisco). Founded by both Billy Chasen and Seth Goldestein, Stickybits are unique bar codes that can be …

Facebook iPhone Usage +20% from Post-Logout Promotion
March 8, 2010 – 11:23 am | 383 Comments
Facebook iPhone Usage +20% from Post-Logout Promotion

When discussing marketing and product strategies, I sometimes come across as a broken record! One of things I preach is the power of change. A button’s color, an ad’s call to action, or the placement …

Recruiting For Success: The Right Questions & Job Req
March 7, 2010 – 2:03 pm | 625 Comments
Recruiting For Success: The Right Questions & Job Req

A handful of recruiting-related blog posts were published over the weekend; and whether you are hiring or interviewing, these are important reads.
First, in “Recruiting High Impact Employees“, Peter Flint of Polaris Ventures gives a …

The New York Tech Scene, Dogpatch Labs Featured in NYTimes
March 7, 2010 – 1:23 pm | 346 Comments

Today’s New York Times had a great, thorough piece profiling New York’s active and growing tech scene: “New York Isn’t Silicon Valley. That’s Why They Like It.”

Vitaminwater Connect: 100,000 Free Bottles Via Facebook
March 6, 2010 – 11:39 am | 624 Comments
Vitaminwater Connect: 100,000 Free Bottles Via Facebook

Vitaminwater has introduced its newest flavor: Vitaminwater Connect (named after Facebook Connect)… and they are giving away 100,000 free bottles of Connect to their 1.2 million Facebook fans. If you remember, over the last few …

Introducing Living Proof Full (Late!)
March 5, 2010 – 7:39 am | 652 Comments
Introducing Living Proof Full (Late!)

A late announcement as this launched earlier in the year… but Polaris portfolio company Living Proof has introduced a new product: Full. It is Living Proof’s second product line, following the success of No Frizz. …

iPad Launches April 3rd; Pre-orders March 17
March 5, 2010 – 6:08 am | 642 Comments
iPad Launches April 3rd; Pre-orders March 17

This morning, Apple has announced that wifi-equipped iPads will be available starting April 3rd and pre-orders begin March 12th for online and in-store purchase. 3G iPads will be available in “late April”:

As SERPs Get More Crowded, SEO Gets More Challenging (With New Opportunities)
March 3, 2010 – 3:07 pm | 293 Comments
As SERPs Get More Crowded, SEO Gets More Challenging (With New Opportunities)

Internet marketers used to optimize for the “first page” – in other words, being one of the top ten natural search results. While there was declining value with each search position, you could still derive …

As iPad Approaches, Amazon Aggressively Pushes Kindle
March 2, 2010 – 12:30 pm | 610 Comments
As iPad Approaches, Amazon Aggressively Pushes Kindle

As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points …