So much is great about this: Porsche takes to Facebook to alert fans that the Macan is on Pinterest…. that drives 2,500 likes and 200 shares within 6 hours. That alone is interesting and somewhat …

In January, I wrote a Klout-inspired piece on the impact of great packaging. I was reminded of that message when I bought this Cordies cable organizer by Quirky.

I always have to preface Facebook product updates by saying that it is an update to me! Facebook is continually rolling out new features and tests… and with 800m+ users, we all see different things. …

Leading up to the Super Bowl, Amazon ran some clever sponsored story ads on Facebook asking fans to engage around the Super Bowl (will you be watching?). That of course leads to indirect transactions (clicking …

Such is the online video content war: catalogs grow, compete and find their way into the homes / devices of as many eyeballs as possible…. after all, content wants to be seen and ultimately the …

I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …

I write a lot about tailoring your web experience for the environments where it is (and can) be used. That is particularly important for mobile which has its own UI needs, requirements, opportunities and challenges.

I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more compelling and better …

Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …

The Zappo’s security breach of a couple weeks ago was a reminder that your online passwords, data and activity are vulnerable… and to change your passwords often!

I spent time working at Philz Coffee yesterday (now in downtown Palo Alto – and if you haven’t enjoyed Philz… hurry. It’s amazing coffee).