Announcing Dogpatch Labs San Francisco Roster
May 10, 2010 – 4:59 pm | View Comments

We are excited to announce the newest Dogpatch Labs class here in San Francisco. It includes entrepreneurs and companies that have been part of the lab over the last few months and those that just …

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Facebook Testing New Notification Types?
June 3, 2010 – 10:52 am | View Comments
Facebook Testing New Notification Types?

Facebook appears to be testing new notification settings and formats. As you can see in the below screenshot, the typical notification is rather straightforward: “Jon Doe likes your photo” – where the name links to …

Facebook’s Gift Ad Units Now Feature Friends’ Gifts, Messages
June 2, 2010 – 8:38 am | View Comments
Facebook’s Gift Ad Units Now Feature Friends’ Gifts, Messages

Facebook’s gifting ad units have been around since the fall of 2009 – but it appears that Facebook has added functionality to the unit that displays gifts and messages shared between your friends. This change …

Groupon’s Facebook Widget Includes Referral Invitations
May 31, 2010 – 8:42 pm | View Comments

You could do several classes around Groupon and LivingSocial’s product / product marketing expertise. Here is a very simple example of how Groupon does the little things very well.
Many sites have Facebook Connect buttons across …

Starbucks: Share on Facebook, Receive a Via Coupon
May 28, 2010 – 11:26 am | View Comments
Starbucks: Share on Facebook, Receive a Via Coupon

A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

Carl’s Jr Launches Viral Ad Campaign on Facebook. It’s Great.
May 24, 2010 – 8:55 am | View Comments
Carl’s Jr Launches Viral Ad Campaign on Facebook. It’s Great.

Remember Burger King’s 2005 Subservient Chicken ad campaign? It is listed on Wikipedia as a notable example of “viral marketing campaigns” and was cited by Wired Magazine as one of the most successful viral ads …

What the Next Gen Social Network Looks Like
May 23, 2010 – 7:54 pm | View Comments
What the Next Gen Social Network Looks Like

Last time NBC’s The Office poked fun at Facebook, it was over a geeky Halloween costume. In The Office’s season finale, they did it again… and it’s great:

AT&T Pushing Additional iPhones Between Android & Apple Announcements?
May 20, 2010 – 1:35 pm | View Comments

My day of short blog posts continues….
The below email from AT&T (‘Add an iPhone today’) is interesting because:
- it arrived in my inbox a few days ago (May 15)

Google Continues Apple Attack: Android 2.2 (‘Froyo’) & Google TV
May 20, 2010 – 12:54 pm | View Comments
Google Continues Apple Attack: Android 2.2 (‘Froyo’) & Google TV

Gizmodo has called the Google I/O conference “dizzying” – in part that’s because of their several product announcements. In part it is because they are taking direct aim at Apple and, as Gizmodo also says, …

Netflix iPad App Now Supports VGA Adapter
May 20, 2010 – 12:43 pm | View Comments
Netflix iPad App Now Supports VGA Adapter

About a month ago, I complained about the iPad’s VGA Adapter only supporting a limited number of just Apple-developed applications. We are moving in the right direction:
As of yesterday, you can now stream Netflix …

Kindle: More 5-Star Reviews than any Amazon Product!
May 15, 2010 – 1:10 pm | View Comments

In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:

Facebook’s New “Promote Your Post” Ads
May 12, 2010 – 3:05 pm | View Comments
Facebook’s New “Promote Your Post” Ads

Facebook has become very good at integrating revenue streams into key user flows…. effectively creating powerful upsell opportunities. For example, when you create a Facebook Page, you are promptly greeted with dynamically generated ads to …

DukeGEN Angel Pitch Event @ Dogpatch Labs Tomorrow Night
May 11, 2010 – 1:27 pm | View Comments
DukeGEN Angel Pitch Event @ Dogpatch Labs Tomorrow Night

I am very excited to be part of a great evening at Dogpatch Labs tomorrow evening for the Duke Global Entrepreneurship Network (“DukeGEN”) Angel Pitch Night. We have eight companies backed by Duke graduates and …