How does Groupon address concerns of loyalty / merchant retention? Build tools directly into the product that allow customers to communicate directly with the merchants. It’s an easy, smart way to connect buyers with sellers …

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …

Redbox continues its string of smart, rewarding marketing campaigns. Redbox has provided discounts and rewards for email and site activity – realizing that the value of certain acitvities (validated email address) far exceeds the cost …

In addition to Amazon’s navigation menu promoting its digital properties ahead of the core business… notice anything interesting?
It features dynamic taglines for three of the core properties:
- MP3s & Cloud Player: 16m available songs
- …

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar

Twitter search is becoming more intelligent and powerful.
Google Search is becoming more social.
And here’s an example of Facebook doing both:

When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Most of my Twitter usage is through mobile (as I suspect is the case for many). So excuse me if this is old news
When you follow someone on Twitter, it immediately expands to reveal others …