Facebook appears to be testing new notification settings and formats. As you can see in the below screenshot, the typical notification is rather straightforward: “Jon Doe likes your photo” – where the name links to …

Facebook’s gifting ad units have been around since the fall of 2009 – but it appears that Facebook has added functionality to the unit that displays gifts and messages shared between your friends. This change …

You could do several classes around Groupon and LivingSocial’s product / product marketing expertise. Here is a very simple example of how Groupon does the little things very well.
Many sites have Facebook Connect buttons across …

A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

Remember Burger King’s 2005 Subservient Chicken ad campaign? It is listed on Wikipedia as a notable example of “viral marketing campaigns” and was cited by Wired Magazine as one of the most successful viral ads …

Last time NBC’s The Office poked fun at Facebook, it was over a geeky Halloween costume. In The Office’s season finale, they did it again… and it’s great:

My day of short blog posts continues….
The below email from AT&T (‘Add an iPhone today’) is interesting because:
- it arrived in my inbox a few days ago (May 15)

Gizmodo has called the Google I/O conference “dizzying” – in part that’s because of their several product announcements. In part it is because they are taking direct aim at Apple and, as Gizmodo also says, …

About a month ago, I complained about the iPad’s VGA Adapter only supporting a limited number of just Apple-developed applications. We are moving in the right direction:
As of yesterday, you can now stream Netflix …

In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:

Facebook has become very good at integrating revenue streams into key user flows…. effectively creating powerful upsell opportunities. For example, when you create a Facebook Page, you are promptly greeted with dynamically generated ads to …

I am very excited to be part of a great evening at Dogpatch Labs tomorrow evening for the Duke Global Entrepreneurship Network (“DukeGEN”) Angel Pitch Night. We have eight companies backed by Duke graduates and …