Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Groupon Aims to Drive Loyalty with Business Awards Flow.
September 20, 2011 – 7:49 am | Comments Off
Groupon Aims to Drive Loyalty with Business Awards Flow.

How does Groupon address concerns of loyalty / merchant retention? Build tools directly into the product that allow customers to communicate directly with the merchants. It’s an easy, smart way to connect buyers with sellers …

In the River with Twitter Images & Facebook Messenger
September 16, 2011 – 9:19 am | 25 Comments
In the River with Twitter Images & Facebook Messenger

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Facebook Subscribe: Opportunity for Publishers & Online Voices
September 15, 2011 – 7:57 am | 339 Comments
Facebook Subscribe: Opportunity for Publishers & Online Voices

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

ESPN Brings Twitter into Fantasy Football App. Getting Closer.
September 13, 2011 – 7:52 am | One Comment
ESPN Brings Twitter into Fantasy Football App. Getting Closer.

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …

Redbox Delivers Rewards Through SMS Activation, Foursquare
September 12, 2011 – 10:22 am | 9 Comments
Redbox Delivers Rewards Through SMS Activation, Foursquare

Redbox continues its string of smart, rewarding marketing campaigns. Redbox has provided discounts and rewards for email and site activity – realizing that the value of certain acitvities (validated email address) far exceeds the cost …

Amazon Navigation Menu Features Dynamic Promotions
September 9, 2011 – 7:42 am | 13 Comments
Amazon Navigation Menu Features Dynamic Promotions

In addition to Amazon’s navigation menu promoting its digital properties ahead of the core business… notice anything interesting?
It features dynamic taglines for three of the core properties:
- MP3s & Cloud Player: 16m available songs
- …

Facebook Login, Again a Conversions Boost
September 6, 2011 – 9:12 am | 384 Comments
Facebook Login, Again a Conversions Boost

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar

Facebook Search = Social Graph + Like Graph
September 1, 2011 – 8:10 am | 17 Comments
Facebook Search = Social Graph + Like Graph

Twitter search is becoming more intelligent and powerful.
Google Search is becoming more social.
And here’s an example of Facebook doing both:

Different Emails for Different Users, Usage. Facebook Demonstrates
August 29, 2011 – 11:53 am | 371 Comments
Different Emails for Different Users, Usage. Facebook Demonstrates

When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …

Hulu Gives Away a Month of Hulu Plus for Facebook Connect
August 27, 2011 – 12:42 pm | Comments Off
Hulu Gives Away a Month of Hulu Plus for Facebook Connect

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Groupon’s Post Purchase Prompts. As “In the River” as it Gets.
August 26, 2011 – 5:36 am | 397 Comments
Groupon’s Post Purchase Prompts. As “In the River” as it Gets.

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Twitter In Line Friend Suggestions – Chance to Expand for Brands? Charge?
August 23, 2011 – 7:58 am | 385 Comments
Twitter In Line Friend Suggestions – Chance to Expand for Brands? Charge?

Most of my Twitter usage is through mobile (as I suspect is the case for many). So excuse me if this is old news
When you follow someone on Twitter, it immediately expands to reveal others …