Articles in Web 2.0
As Facebook Places ramps (via mobile, deals, etc), Facebook has started promoting Favorite Places. It is a module that asks users which Place they prefer (this or that). The two choices seems to be either …
One of the top iPhone Applications at the moment is Roger Ebert’s Great Movies (currently featured by Apple / iTunes). With all due respect to Roger Ebert – who has a long career of movie …
The Google+ launch has been well received and, for the most part, I have been very impressed by the product (it feels more complete, usable and social than other recent Google products). But they still …
More Facebook Places experimentation (is it clear enough yet that Places is gaining strategic importance?):
Groupon, Rue La La, Gilt Group, etc have built big businesses atop big email lists and great email marketing.
Twitter has beefed up their email efforts by delivering notifications for retweets, mentions and favorites by your …
The more I play with Apple’s iOS5, the more impressed I am with the Twitter integration.
And the more aware I am of the potential impact it has on Twitter…
But why isn’t Facebook integrated instead or …
I like the highlight examples of effective “in the river” marketing – the concept of placing product, promotion and marketing messages in relevant, active parts of the web experience. Lots of examples here…
As Google continues to focus on HTML5 mobile experiences (and do it very well), they have to think about systematically driving usage… which, for mobile, requires ‘desktop’ real estate.
I am pretty sure that I’m the lone Google TV fanboy. I love the ability to merge the television with Google Chrome … and to eventually lay the Android marketplace atop it (currently there are …
Have you looked at Amazon’s core navigation pane recently… you know, where Amazon users start browsing through the online mega-store?
Amazon is the king of simple, effective marketing units. Here are two more that promote Amazon Prime. (Never mind the fact that I already subscribe to Prime and am not sure why I am seeing …
The web is fragmented.
That fragmentation gave rise to search.
And it’s given rise to the role of social within finding.
The ‘finding’ problem exacerbates as content / product grows. Great examples of the problem: eBay, Amazon and …





