I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …

I write a lot about tailoring your web experience for the environments where it is (and can) be used. That is particularly important for mobile which has its own UI needs, requirements, opportunities and challenges.

I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more compelling and better …

Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …

Note: This article originally appeared on TechCrunch (“14 Steps to Successful SEO for Startups”).
For startups, it is dangerous to entirely separate product and marketing – both strategically and organizationally. A great product isn’t overly useful …

Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …

Note: This article originally appeared on TechCrunch (“How To Create An Early-Stage Pitch Deck For Investors”).
It is the first in a series of posts / decks that I will be doing on those questions …

I write frequently about how mobile web requires a different design and UI than traditional. Great example here. These are two *subsequent* screenshots from the New York Times iPad-friendly website.

It’s that time of year when iTunes – and countless other retailers / merchandisers – publish their “Best of 2011″ lists. It’s fun to review the lists, particularly when a great merchant / voice crafts …

Hulu has introduced a new sharing mechanism that does two things:
1. It allows users to comment specifically on ‘moments’. That then publishes the specific scene to your Facebook wall and stores your comment at the …