I spend a lot of time writing about next generation commerce… and we invest in compelling companies and models like ShoeDazzle and Wantful (as examples). For years, people have pointed towards NikeID as an example …

Just a terrific, creative and well-timed use of the Facebook Timeline by Nike Basketball. Coinciding with the NBA Playoffs – and a handful of new sneakers for top stars like Lebron James, Kobe Bryant and …

Not a ton to say here except that:
- I reached the New York Times paywall
- And it is visually very bold / intrusive

I haven’t logged into Google Plus in a little, so I cannot tell if this is a new feature or a result of my infrequent usage – nevertheless, I was taken aback by Google’s new …

Email unsubscribe flows are typically binary: either super simple to unsubscribe (how it should be) or super convoluted (having to uncheck preferences, confirm email addresses, etc). This is a clever flow by Jetsetter because it …

I admire how much The Verge (by Vox Media) has bushed the boundaries on content presentation / visualization. For a blog-like content hub, The Verge looks entirely unlike it’s peers: TechCrunch, VentureBeat, Engadget, etc. It’s …

I talk about Klout all the time and encourage marketers to integrate / leverage the service as a way to engage quality users & customers. This has implications for advertising, customer service, product experience, …

I’ve written a few times about Dunkin Donut’s clever use of their Facebook fan page to spotlight fans and drive on-Facebook promotion. Dunkin Donuts would reward fans each week with a spotlight in their Facebook …

Ever look at Facebook’s homepage and think about the ratio of content to advertisement? It’s easy to overlook it because the feed itself is infinite. But the new page layout combined with the new ad …

Amazon’s redesign is much cleaner… and grayer than before. It also is more focused on promoting their new categories.

We have seen three product moves from Facebook:
1. clustering of posts by topic
2. clustering of posts by type
3. promotion of applications (rather than just content)

I write a lot about targeted marketing – which means effecting messaging your users at the right moment and in the right place. I use the term “in the river marketing” to describe it. Here …