A handful of quick, disorganized thoughts on Facebook’s announcements / releases this week:
Immersive
The activity ticker is immersive and really amplifies ‘viral’ potential. I have ‘liked’ (and listened and read and soon to be much watched, …

Ahead of F8, Facebook has rolled out several changes … which is rather remarkable considering how many updates / features and how significant some are. To do it a couple days ahead of F8 is …

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

In addition to Amazon’s navigation menu promoting its digital properties ahead of the core business… notice anything interesting?
It features dynamic taglines for three of the core properties:
- MP3s & Cloud Player: 16m available songs
- …

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar

When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …

I’ve written about the importance of using user-segmentation to deliver unique user / site experiences and email marketing. Here’s a brilliant example of Zynga’s Word With Friends (the mega-popular Facebook & mobile Scrabble game).
Obviously …

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Most of my Twitter usage is through mobile (as I suspect is the case for many). So excuse me if this is old news
When you follow someone on Twitter, it immediately expands to reveal others …

Persistent headers / footers have become common, hip design treatments. It of course makes sense: actionable links / content follow you throughout the page… so better navigation is always nearby & easy.

It’s been a year of chess moves between Google, Apple, Facebook and Twitter. For example, look at the last few weeks alone:
- Google+ launches as Google’s social effort (and its good)
- iOS5 is announced with …