Announcing Dogpatch Labs San Francisco Roster
May 10, 2010 – 4:59 pm | View Comments

We are excited to announce the newest Dogpatch Labs class here in San Francisco. It includes entrepreneurs and companies that have been part of the lab over the last few months and those that just …

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Quora Opens to Google, SEO is Rocking
August 13, 2010 – 2:30 pm | View Comments
Quora Opens to Google, SEO is Rocking

A little over a year ago, I wrote about Facebook’s new vanity URLs and the immediate SEO boost that ensued.

Twitter Launches Tweet Button; Publishers to Allocate Pixel Real Estate
August 12, 2010 – 8:17 am | View Comments
Twitter Launches Tweet Button; Publishers to Allocate Pixel Real Estate

Twitter has officially launched their Tweet Button – a natural move which will place them beside Facebook’s like buttons… and across millions of pages on the web (soon to be on this blog!). The question …

Twitter’s Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn’t Translate to Twitter Followers
August 11, 2010 – 6:10 am | View Comments
Twitter’s Earlybird Launches Madden 11 for $39.99 on Buy.com; Sells Out But Doesn’t Translate to Twitter Followers

Yesterday was the launch of Madden NFL 11 (coverage here). Yesterday was also my first purchase through Twitter’s Earlybird.

Madden 11 Launch Campaign vs. Madden 10
August 11, 2010 – 5:36 am | View Comments
Madden 11 Launch Campaign vs. Madden 10

Last year I covered the Madden 10 advertising blitz that took over ESPN and YouTube’s homepage with slick, expanding units that interacted with the pages’ content. I have always been impressed by ad units that …

Optimizing Call to Action Buttons
August 10, 2010 – 5:22 am | View Comments
Optimizing Call to Action Buttons

Smashing Magazine has a terrific guide to designing “call to action buttons.” Design and optimization can increase conversions dramatically – just ask (and study!) these conversion-focused leaders:
- Social gaming: RockYou, Slide, Zynga, etc
- Flash Sales: …

Twitter’s Who To Follow vs. Facebook’s People You May Know
August 9, 2010 – 5:20 am | View Comments
Twitter’s Who To Follow vs. Facebook’s People You May Know

It was a long time coming, but Twitter released their “Who to Follow” tool… and it’s terrific. It makes Twitter more navigable and more socially relevant:
For me at least – this translates to richer content, …

Promote Your Application Where, When it is Used (Huffington Post Example)
August 7, 2010 – 8:10 am | View Comments

Applications now being built atop:
– mobile web (html5, wap, etc)
– mobile platforms (iPhone, Android, etc)
– browser extensions (chrome, firefox, safari, etc)
– desktop apps (ie adobe air)

Dogpatch Labs’ Grows: Our Newest Dogpatchers
August 2, 2010 – 4:46 pm | View Comments
Dogpatch Labs’ Grows: Our Newest Dogpatchers

I am excited to announce the newest members of Dogpatch Labs San Francisco. Residents are here for approximately six month rotations – so each month, folks move in and others graduate. You can see the …

Facebook Questions’ Profanity Filter is a Little too Sensitive…
August 1, 2010 – 5:54 pm | View Comments
Facebook Questions’ Profanity Filter is a Little too Sensitive…

Tonight I tried using Facebook Questions to ask the “best way to cook chicken breats”… I was specifically looking for advice on temperature and timing. I was not allowed to ask the question due to …

Amazon Kindle: Buy Once, Read Anywhere
July 31, 2010 – 3:07 pm | View Comments
Amazon Kindle: Buy Once, Read Anywhere

I have written before about Amazon’s Kindle Ad Units – which are usually excellent. Here is the latest – and you will notice the similarity in prior units. Nevertheless, I love the tagline “Buy Once, …

Facebook Newsfeed Split Into: Status, Questions, Pictures & Links
July 29, 2010 – 8:19 pm | View Comments

As Facebook has rolled out their new Facebook Questions product – they have altered the core “news feed” posting tool.
Perhaps it is an effort to drive traffic to Questions by placing it “in the …

4 Keys to Facebook Page Marketing: Authenticity, Consistency, Regularity and Engagement
July 29, 2010 – 8:29 am | View Comments
4 Keys to Facebook Page Marketing: Authenticity, Consistency, Regularity and Engagement

I apologize for posting hurriedly and therefore without much context / commentary… nevertheless, the Altimeter group release this report, “The 8 Success Criteria for Facebook Page Marketing.”
As if often the case with guiding principles, …