Pop Culture, Web 2.0 »

[27 Oct 2008 | | ]
KFC Guitar Hero 4 Meal Deal is a Marketing Winner

I got it wrong.
Totally wrong.
I underestimated the power of branded cardboard boxes of fried chicken.
This morning, I said that Kentucky Fried Chicken’s promotion with Guitar Hero 4 was laughably bad… and used JibJab’s High School Musical viral campaign as an example of a great branded …

Uncategorized »

[27 Oct 2008 | | ]
If JibJab / HSM3 do it Right, KFC / Guitar Hero 4 do it Wrong

I wrote about JibJab’s terrific viral marketing alongside High School Musical 3 (which grossed $42m over the weekend) and said that web / social marketers should aspire to create such engaging, cleverly branded campaigns.

Try JibJab Sendables®

The I caught a glimpse of Kentucky Fried Chicken’s …

Web 2.0 »

[26 Oct 2008 | | ]
5+ Keyword Search Queries Account for 19% of All Searches

Jeremy Liew recently wrote (and his must-read blog) that 54% of searches queries have three or more keywords. That got me thinking about a report I pulled together in late 2006 about similar statistics. So I placed them aside Jeremy’s data (which comes from MarketingSherpa) …

Web 2.0 »

[26 Oct 2008 | | ]
Dell Inspiron Mini 12… Tasty!

I love the form of the MacBook Air…
But I really do prefer Windows to Macs….
I know - I am out of the loop on that front. I am one of two Windows users at Widgetbox and beRecruited’s back-end was all written on old Mac …

Pop Culture, Web 2.0 »

[25 Oct 2008 | | ]
JibJab + High School Musical 3 = Perfect Viral Marketing

If you have kids - you probably took them to see Disney’s High School Musical 3 last night…
And if you have kids - they probably will put JibJab’s new HSM3 widget on their MySpace pages.
This is what viral marketing should aspire to be:
- customizable
- …

Mobile »

[23 Oct 2008 | | ]
Mobile is Dominating the Chatter (From Android to iPhone to Congress)

Want proof that mobile is atop everyone’s mind? First, I was part of a great dinner last night with twelve or so valley entrepreneurs… without forcing the topic, the conversation quickly turned to:
- the iPhone
- Android and the G1
- Apps across each
- possibilities of new …

Mobile, Sports, Web 2.0 »

[19 Oct 2008 | | ]
InGameNow App Officially Live in iTunes: Go Install!

The InGameNow App officially went live in iTunes just seconds after the Red Sox lost to the Tampa Bay Rays (so I got some joy out of the night!).
I invite you to visit iTunes (or search for “ingamenow” via the App Store on your iPhone), …