This is the definition of a product launch gone viral… and it’s only for pre-orders. Of course, the product itself is compelling, intriguing, cool, and priced for mass appeal ($55). Product or content quality is a prerequisite… and Coin seems to have achieved that. But the launch itself was also well done and took advantage […]
The month of September was noteworthy for ESPN’s digital properties for a few reason. First: scale. Not only did ESPN reach a record 72.7 million unique visitors – it marked the the largest monthly reach ever within the entire sports category. ESPN accounted for 30% of all sports category usage – more than the Nos. […]
I am a big fan of personalized products like NikeID (including both my running sneakers and golf shoes) and their corresponding web / application experiences. The latest Google Android device – the Moto X – combines hardware and software customization in a way that only Google can do. It’s very well done.
Yesterday was the first saturday of college football’s 2013-2014 season. And at ESPN, this is a holiday of sorts: from College Gameday (fun USA Today piece here) to the dozens of exclusive ESPN games available via Watch ESPN & ESPN3 on your Apple TV, iPhone, iPad and Android devices. Using the Watch ESPN Apple TV […]
We just released a major update to the WatchESPN app on iOS for iPhone and iPad. The latest WatchESPN version introduces several new enhancements, including Live Toolbar, which enhances content discovery and introduces more interactivity.
The NFL is upon us and ESPN is yet again your home for fantasy football. You can create or reactive your league here. Notably new for 2013: the ability to perform live and mock drafts directly from your iPhone and iPad. It’s a terrific experience and screenshots are below.
This is the marketing text from Apple’s “Designed by Apple” campaign (which launched a few months ago on television). I have been seeing the print ads more and more – and the text is really powerful. It of course holds true to Apple’s hardware and software worlds – but it should resonate to any creator: […]