17 November

Coin: A Viral Launch

Posted in E-Commerce | Comments
Coin: A Viral Launch

This is the definition of a product launch gone viral… and it’s only for pre-orders. Of course, the product itself is compelling, intriguing, cool, and priced for mass appeal ($55). Product or content quality is a prerequisite… and Coin seems to have achieved that. But the launch itself was also well done and took advantage […]

4 November

ESPN Digital Traffic, by the Numbers: The Mobile Tipping Point

Posted in ESPN, Mobile, Web 2.0 | Comments
ESPN Digital Traffic, by the Numbers: The Mobile Tipping Point

The month of September was noteworthy for ESPN’s digital properties for a few reason. First: scale. Not only did ESPN reach a record 72.7 million unique visitors – it marked the the largest monthly reach ever within the entire sports category. ESPN accounted for 30% of all sports category usage – more than the Nos. […]

12 September

WordPress + Facebook [Embeds]

WordPress + Facebook [Embeds]

Facebook recently enabled embeddable posts (see announcement here) – theses embeds can include public status updates, images, videos, etc and enable social sharing directly within the unit. On WordPress, it’s particularly easy: simply paste the Facebook URL between the WordPress embed tags. That easy.

5 September

Google’s Moto X: Hardware + Software Customization

Google’s Moto X: Hardware + Software Customization

I am a big fan of personalized products like NikeID (including both my running sneakers and golf shoes) and their corresponding web / application experiences. The latest Google Android device – the Moto X – combines hardware and software customization in a way that only Google can do. It’s very well done.

1 September

ESPN’s new College Football Play Center

Posted in ESPN, Sports | Comments
ESPN’s new College Football Play Center

Yesterday was the first saturday of college football’s 2013-2014 season. And at ESPN, this is a holiday of sorts: from College Gameday (fun USA Today piece here) to the dozens of exclusive ESPN games available via Watch ESPN & ESPN3 on your Apple TV, iPhone, iPad and Android devices. Using the Watch ESPN Apple TV […]

15 August

Introducing the Watch ESPN Live Toolbar

Posted in ESPN, Mobile, Sports | Comments
Introducing the Watch ESPN Live Toolbar

We just released a major update to the WatchESPN app on iOS for iPhone and iPad. The latest WatchESPN version introduces several new enhancements, including Live Toolbar, which enhances content discovery and introduces more interactivity.

27 July

ESPN Fantasy Football 2013: Live Drafting on Mobile

Posted in ESPN, Mobile, Sports | Comments
ESPN Fantasy Football 2013: Live Drafting on Mobile

The NFL is upon us and ESPN is yet again your home for fantasy football. You can create or reactive your league here. Notably new for 2013: the ability to perform live and mock drafts directly from your iPhone and iPad. It’s a terrific experience and screenshots are below.

24 July

Apple’s Mantra: A Few Great Things

Apple’s  Mantra: A Few Great Things

This is the marketing text from Apple’s “Designed by Apple” campaign (which launched a few months ago on television). I have been seeing the print ads more and more – and the text is really powerful. It of course holds true to Apple’s hardware and software worlds – but it should resonate to any creator: […]

22 July

ESPN.com Moves to Facebook Comments

ESPN.com Moves to Facebook Comments

Starting this past Thursday, ESPN.com comments are now done through Facebook comments / authentication. We had tested over the last several months on various ESPN properties like ESPNW, X Games, Grantland and ESPN’s Major League Baseball section. The results were overwhelmingly positive and we are excited about the resulting quality of conversation and social connections […]

21 July

Facebook Premium: It’s in the Product Experience

Facebook Premium: It’s in the Product Experience

Biz Stone, co-founder of Twitter, took to Medium this week to share some thoughts on Facebook: “Now that I use Facebook more regularly, I started having some ideas for the service—here’s one… They could offer Facebook Premium. For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe […]

24 June

Twitter Brings Mobile Notifications Front & Center

Twitter Brings Mobile Notifications Front & Center

One of the great (maybe most under used?) Twitter features is mobile notifications. They are very valuable when used properly (ie following the right users) and overwhelming when used incorrectly (ie following too many people) – and Twitter recognizes this. Hence, Twitter is now recommending mobile notifications of recommended users on Twitter.com. Great in-the-river promotion […]

23 June

Nikes Uses Facebook to Push Timely E-Commerce Golf Gear Around US Open

Nikes Uses Facebook to Push Timely E-Commerce Golf Gear Around US Open

Below are subsequent Facebook posts by Nike Golf that uploads Tiger Woods’ and Rory McIlroy’s entire Nike outfitting – from shoes to clothing to clubs to balls. It’s brilliant in its simplicity, timelines and relevance. It also shows the value of their athlete and sponsorship model: these are Nike golfers head to toe. And with […]