I got it wrong.
Totally wrong.
I underestimated the power of branded cardboard boxes of fried chicken.
This morning, I said that Kentucky Fried Chicken’s promotion with Guitar Hero 4 was laughably bad… and used JibJab’s High School Musical viral campaign as an example of a great branded …
I wrote about JibJab’s terrific viral marketing alongside High School Musical 3 (which grossed $42m over the weekend) and said that web / social marketers should aspire to create such engaging, cleverly branded campaigns.
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The I caught a glimpse of Kentucky Fried Chicken’s …
Jeremy Liew recently wrote (and his must-read blog) that 54% of searches queries have three or more keywords. That got me thinking about a report I pulled together in late 2006 about similar statistics. So I placed them aside Jeremy’s data (which comes from MarketingSherpa) …
I love the form of the MacBook Air…
But I really do prefer Windows to Macs….
I know - I am out of the loop on that front. I am one of two Windows users at Widgetbox and beRecruited’s back-end was all written on old Mac …
If you have kids - you probably took them to see Disney’s High School Musical 3 last night…
And if you have kids - they probably will put JibJab’s new HSM3 widget on their MySpace pages.
This is what viral marketing should aspire to be:
- customizable
- …
Want proof that mobile is atop everyone’s mind? First, I was part of a great dinner last night with twelve or so valley entrepreneurs… without forcing the topic, the conversation quickly turned to:
- the iPhone
- Android and the G1
- Apps across each
- possibilities of new …
