I wrote about the appification of software as a thematic takeaway of 2012. Here is a great – but very different – example. The newest iTunes might not behave like an app – but it certainly takes cues from popular app designs / trends.
As 2012 is in the books, much has been written about tech and consumer application developments over the last year – and what’s coming in 2013. A good review of what happened in 2012 can be found on Techmeme’s headline stack: top headlines and ‘biggest’ stories.
I like the transparency with their users. I like the awareness / intelligence of the pricing. And I like how its done with a marketing spin on it as well.
The “most gifted” tagline and promotion is effective… particularly in the web’s largest marketplace with the web’s largest collection of products. And that’s why it looks so similar to how they market year after year. And that’s why I like it year after year!
Video highlights and clips are an ESPN hallmark. And for college football fans, December and January represent bowl season. This year, in partnership with Ford, those fans can get embedded replays and highlights on Twitter.
I have written in the past about designing for web-to-mobile downloads. Some treatments are effective (ie Jetsetter) despite most being ineffective.
Last night I was able to attend ESPN’s Monday Night Football game: Houston Texans at New England Patriots. Having caught much of the experience on Instagram, I thought it was a good opportunity to also put WordPress’ new 3.5 platform (“Elvin“) to use. The new Media hub is really fantastic.
Three things to note about Facebook Gifts: 1. Fascinating – and yet powerful – that the only promotion of Facebook Gifts is within the birthday alerts. It’s the definition of “in the river” marketing and promotion.
Fascinating. Really important to watch as Facebook moves to the next billion users – which is applicable to the platform and account setting here. Also marks the importance of attention to user funnels and onboarding – clearly something facebooks knows well.