I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …
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First movers get rewarded… just ask Spotify on Facebook or Loopt on iOS. This of course assumes that you are a first mover on a big, impactful platform.
Fun and interesting screenshot below from my Facebook newsfeed just a few minutes ago. These two posts appeared beside one another and were not clustered under a topic (ie ‘Masters’ or ‘Golf’) by Facebook.
When Facebook for iPad launched over a year ago, I surmised that the “Apps” section would be its most disruptive move. The Apps section essentially highlighted Facebook Connected mobile applications and allowed you to quickly …
Interesting move by Facebook here. Basic Feed post about a user liking a fan page… in this example, Labatt Blue US.
In January I noted that Facebook was experimenting with ad placements above the ticker. This is obviously prime real estate for the ad – and inversely devalues the ticker’s prominence.
Watching the Sprout channel with our son, a mini commercial aired for Pillow Pet’s new product: Dream Lites. They announced a special Promo Code (“PROMO”) that would save 25% off an order. This is a …
I write a lot about targeted marketing – which means effecting messaging your users at the right moment and in the right place. I use the term “in the river marketing” to describe it. Here …
Clever job by Taco Bell here to use the new Facebook Timeline / profile to highlight history (company, menu, etc). And Taco Bell then took to the newsfeed… and their 8.5m fans… to promote their …
If you’ve been watching any television recently, you’ve surely seen the barrage of ad spots for Google Chrome, Google Plus, and Internet Explorer 9. I understand Google’s effort but am generally confused by advertising specifically …
I frequently write about two ongoing themes:
1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)
I love these two screenshots from Sparrow’s new iPhone app because they confirm a few threads that I routinely discuss / think about. The screenshots appear after app download and after your mail account is …
Reminder yet again that Amazon and Kindle are important parts of the mobile, cloud, content and application universe… these are the registered Kindle devices to my family: it’s a combination of devices, platforms, formats, etc. …
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