27 October

Publishing with Siri

Posted in Mobile | Comments

I still believe this experience is magical. And as I’ve written before, I still believe the power of Siri (or Google Voice, Microsoft sync, etc) is dictation.

27 October

Kindle Fire HD, iPad Mini and Pricing

The power of pricing: “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week” – AllThingsD

23 October

Google+’s Slick Recommend Unit

I really like this Google+ implementation. When you hover over the + button (alongside other sharing units like Facebook and Twitter), it expands to show related Google+ content. Slick UI and relatively unintrusive experience. And lots of opportunity to mix different content types within the overlay.

19 October

Reaching Targeted Users with Log Out Pages: Facebook + Fab

I have written before about the value of Facebook’s homepage for logged out users: both from a promotional (huge lift for Facebook; both Facebook + Twitter do it) and advertising perspective (eBay example).

18 October

Siri Dictation: Email, Facebook, Twitter

Posted in Mobile | Comments

I love this: Siri driving Twitter, Facebook, etc (I had written about the desire to do this when Siri first arrived).

16 October

Twitter’s Great “Some People You May Know” Email

I have written glowingly about Quora and Twitter’s weekly digest emails. Well here is another good one from Twitter that is beautifully put together: “Ryan Spoon, we found some people you may know”. I love how it shares the same format as the “What’s happening on Twitter” digest – and I love how it’s very […]

15 October

Install Now: Driving Installs in Addition to Likes

I have written about Facebook’s AppCenter before and how it represents the focus on mobile and on Facebook’s platform… and opens up a monetizable, interaction beyond “Like”: “Install”. (And by the way: you could easily argue that “install” is a more valuable action thank “like” or “follow”).

1 October

Google+ Interactive Ad Layer

I have written before about Google / Google Plus and their interactive, actionable ad units (here is a great example from Google Offers and one for Google’s emailable ads here).

27 September

Facebook Gifts Design Treatment

Below is a screenshot from Facebook’s new Gifts product. It is not yet publicly usable – but gifts are appearing in the wild from early users (see below). Two interesting points per the feed graphic:

27 September

Google Play: 25B Downloads & $0.25 Apps.

Posted in Marketing, Mobile | Comments

25 billion app downloads. That’s the big number & achievement that Google Play is celebrating. And to celebrate, Google is delivering popular paid apps for the very-discounted price of $0.25. Note: popular movies are $4.99, magazines are $1.99 and books $0.99. As I remarked last week (see here), it is one of the differences between […]

23 September

Apple’s Passbook, Dunkin Donuts & Facebook Offers

An example of the potential power of Apple’s new Passbook for: Brands (here Dunkin Donuts) Platforms (here Facebook / Facebook Offers) Consumers (simplicity, speed)

20 September

Google Play Store vs. Apple’s iTunes: The Little Things

I have been splitting time between my iOS and Android (iPhone and Samsung Galaxy III; iPad and Google Nexus 7). Having built up years of habits with the iPhone, it is a really fascinating experience to: 1) force myself to learn a new platform: chalk that up to laziness + ‘switching costs’