I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …
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This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …
During the holiday season, why not write about great packaging? (a theme I have written about before)
Note: This article originally appeared on TechCrunch (“How To Create An Early-Stage Pitch Deck For Investors”).
It is the first in a series of posts / decks that I will be doing on those questions …
I write a lot about Redbox, in part because I am frequent users and in part because they are terrific marketers. Here’s yet another example of Redbox leveraging SMS to drive promotions (and to collect …
I’m perplexed by best buy. Terrific customer service, convenience and return policy (30 day, return anything – no questions). But high pricing (see hdmi cables and blu rays) and limited inventory (other than tvs).
You’re probably familiar with Vibram 5 Finger Shoes that have become somewhat popular. They became popular in part because they were so different, unique and noticeable. When someone wears a pair – you visually take …
Beats Audio has been a tremendous story. They have done for headphones and device sound what Intel did years ago for computing. And they leveraged celebrity endorsers and users to become ultra popular: Dre, …
I write frequently about how mobile web requires a different design and UI than traditional. Great example here. These are two *subsequent* screenshots from the New York Times iPad-friendly website.
It’s that time of year when iTunes – and countless other retailers / merchandisers – publish their “Best of 2011″ lists. It’s fun to review the lists, particularly when a great merchant / voice crafts …
Hulu has introduced a new sharing mechanism that does two things:
1. It allows users to comment specifically on ‘moments’. That then publishes the specific scene to your Facebook wall and stores your comment at the …
Below are three screenshots from Google Currents on the iPhone (Google’s Flipboard-like product). Rather than commenting specifically on the Currents product, I wanted to share three themes I was reminded of when first using the …
Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.
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