7 June

Twitter Can Learn a Lesson from my Girlfriend

Posted in Mobile, Web 2.0 | 52 Comments

I turned my girlfriend Anette onto Twitter 6 months ago (@anetteherrera. She’s admittedly and proudly not a techie; but she enjoys following a few close friends has actually posted 100+ tweets since registering. All of her twitter usage has come from her Blackberry. Other than registering, she has never visited Twitter.com. So when she asked […]

7 June

Why In-Game Ads Won’t Kill Video Games… They Already Exist

Posted in Web 2.0 | 191 Comments

This is becoming a habit: I write a post and a couple days later, after more thinking and discussions, I get an urge to follow it up. So here’s my follow up to “Relax: In-game Advertising Won’t Kill the Video Game Industry” – a response to CNet’s claim that Sony’s forthcoming in-game ads are going […]

6 June

I Really Hope Twitter Isn’t Friendster 2.0

Posted in Web 2.0 | 691 Comments

I’ve written a lot about Twitter over the past few weeks – much of my writing is about community, trends, and general usage. Today, much of the buzz is around – as Michael Arrington terrificly puts it – Twitter’s “minor period of uptime.” Webware goes even further by asking Twitter to close shop until their […]

4 June

Relax: In-game Advertising Will NOT Kill The Video Game Industry

Posted in Web 2.0 | 299 Comments

Today, Sony officially announced an in-video-game advertising deal with IGA Worldwide – leading to numerous negative blog reactions. The boldest was by Don Reisinger at CNet with his “In-game advertising will ruin the video game industry” article: In-game advertising not only ruins the experience of playing games, but it makes for a title that “sells […]

4 June

Nothing’s Hotter than the iPhone (Unless You’re on Facebook)

Posted in Web 2.0 | No Comments

Visited any tech site recently? Chances are, it looks a lot like Techmeme’s current front page: inundated with news and rumors regarding Apple’s iPhone and upcoming announcements (see headlines here and here): It’s not just a Techmeme syndrome though. According to Twist, Twitter discussions around ‘iPhone’ are soaring as the Apple conference approaches: In Google […]

3 June

Amazon & McDonalds – A Lesson in Awful Cross Marketing

Posted in Web 2.0 | 406 Comments

While I cannot definitively label this as the worst cross-marketing I’ve ever received (see that one here…!) – this isn’t far behind. Today I received a package of Myoplex Light (a healthy, protein-heavy meal replacement system). In the package, Amazon included a coupon for a free McDonalds Southern Chicken sandwich and a free Southern Chicken […]

3 June

Lessons From How The Planet Communicated Their Data Center Explosion

Posted in Web 2.0 | 644 Comments

InGameNow has been down since Saturday… So have thousands of other sites as 9,000 servers were caught in a massive fire at server and hosting company The Planet’s Houston, Texas data center. Now the good news is that no one was injured and that 6,000 of those servers were restored last night at 5:06pm CDT. […]

1 June

2008 Golden Gate Triathlon – Results and Pictures

Warning: as the title suggests, this is not a tech-related blog post… and at the risk of upsetting readers, I do that from time to time! Today, longtime friend Steuart Martens and I competed in the 2008 Golden Gate Triathlon. It is a relatively overlooked Bay Area triathlon considering that it is sandwiched between Wildflower […]

1 June

Analyzing Techmeme’s Top 100 Blogs: Techmeme Presence vs. Monthly Traffic

Posted in Web 2.0 | 592 Comments

One of the appeals of Techmeme is it’s transparent, always updated leaderboard. Techmeme ranks it’s top 100 contributors by the number of headlines each blog sends to the homepage. The ratio of overall headlines to a specific blogs headlines is called “presence”. Techcrunch, for instance, represents 7.56% of Techmeme’s headlines during the last 30 days […]

31 May

Mahalo Opens Up; Recognizes the Power of Transparency

Posted in Web 2.0 | 354 Comments

In what Jason Calacanis bills as “Wikipedia 3.0”, Mahalo has just taken a very major step forward by opening their platform to all registered users. Until now, Mahalo has crafted each of their 50,000 pages by hand (hence the tagline “human powered search”). But by enabling users to directly contribute, create and edit pages – […]

31 May

Driving Engagement By Delivering Relevant Emails (Attention Apple, iTunes!)

Posted in Web 2.0 | 293 Comments

As a consumer – and an inbox owner – email marketing can range from highly effective wildly annoying and irrelevant. The respective consequences can lead to activity / purchases or permanently blocking emails by classifying them as SPAM. As a marketer, email marketing is a highly effective medium to drive user retention, promote new features […]

30 May

Why Twitter’s Problem is Social Findability (Twitter in Pictures)

Posted in Web 2.0 | 211 Comments

Twitter’s inability to stay online is well documented. The reason for their instability, however, is much debated. Both Twitter and Om Malik argue that it stems from power-users (who tax the system with each post). Others argue its Ruby – which is still a new, relatively unproven language and some argue it’s due to organizational […]