Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: AdMob

Android: “Traffic Growing at Compounded Monthly Rate of 32% per Month”
April 28, 2010 – 4:20 pm | 610 Comments
Android: “Traffic Growing at Compounded Monthly Rate of 32% per Month”

For mobile news, the best reading each month is the AdMob Mobile Metrics Report (see previous coverage here). The March 2010 report is noteworthy for a few reasons and have a consistent theme: Android has …

Android: 2% Smartphone Requests in Feb 2009, 24% in Feb 2010
March 30, 2010 – 8:17 pm | 4 Comments
Android: 2% Smartphone Requests in Feb 2009, 24% in Feb 2010

AdMob’s monthly mobile metrics reports provide terrific, real insights into mobile trends (hardware, software, OS, and mobile usage).The February report has two important trends that I have highlighted over the last few months:
1. Android continues …

Android Now 27% of Smartphone Requests (Doubled since August); Droid Now 15% of Android Devices
December 18, 2009 – 9:44 am | 280 Comments
Android Now 27% of Smartphone Requests (Doubled since August); Droid Now 15% of Android Devices

Interesting and impressive data around Android and the Motorola Droid from two sources today: AdMob’s November “Mobile Metrics” report and Betanews.
- According to Betanews, 15% of all Android handsets are now Motorola Droids
- And, according …

Android is About to Explode: 17% of Smartphone Traffic, Droid Launching
November 5, 2009 – 8:48 pm | 279 Comments
Android is About to Explode: 17% of Smartphone Traffic, Droid Launching

On the eve of Droid’s much anticipated launch on the Verizon network, Android is poised to take off and grab challenge the Apple’s recent dominance. Even with Droid’s launch, Android saw significant market growth in …

iPhone and iPod Touch Account for +42% of Mobile Advertising Calls in US
July 23, 2009 – 10:53 am | Comments Off
iPhone and iPod Touch Account for +42% of Mobile Advertising Calls in US

Each month, I look forward to reading AdMob‘s detailed ‘Mobile Metrics’ report. It is a comprehensive report of mobile usage by geography, device, OS, and so forth – and based on the size of AdMob’s …

For 40% of Users, Mobile Web has Replaced the Regular Web
June 16, 2009 – 7:53 pm | 288 Comments

It is time to start thinking of mobile devices as netbooks or, for that matter, laptops. Data from AdMob suggests that users of the iPhone and iPod Touch are highly captive consumers of content and …

iPhone Now #4 Worldwide Handset, 103mm AdMob Ad Requests in September
October 16, 2008 – 6:23 pm | 197 Comments
iPhone Now #4 Worldwide Handset, 103mm AdMob Ad Requests in September

I’ve written a fair amount about delivering engaging emails – and just provided a great example of how not to… ironically as demonstrated by Apple.
AdMob is among the best at delivering valuable, insightful emails …

AdMob Nails Universal Mobile Advertising via the iPhone
July 24, 2008 – 8:54 pm | 297 Comments

Earlier in the week, I wrote about how AdMob, Google and Developers seem best poised to monetize iPhone Apps …instead of Apple. Now AdMob is demonstrating that monetization can uniformly move beyond Applications and across …

Who is Monetizing the Free iPhone Apps? Google, AdMob, Developers – But Not Apple
July 22, 2008 – 7:23 pm | 69 Comments

I believe that most of the content-based iPhone applications are going to be free over time… and early indications are that this is the case with top free apps include the New York Times, WordPress, …