Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Advertising

Is It Surprising that P&G, Tide Struggle with Facebook Advertising?
December 13, 2008 – 9:23 pm | 217 Comments
Is It Surprising that P&G, Tide Struggle with Facebook Advertising?

In today’s New York Times, Randall Stross dissects the world of brand advertising within social networks. Stross’ article, Advertisers Face Hurdles on Social Networking Sites, delves into whether or not brands can scalably succeed on …

Apple, iPod Touch Shake Up Yahoo Games Homepage
December 12, 2008 – 11:18 am | 673 Comments
Apple, iPod Touch Shake Up Yahoo Games Homepage

A few months ago, Nintendo and YouTube literally shook up the digital ad world with their Experiece the Wii ad/video. It’s awesome. 4,500,000 video views aren’t too shabby either.
Today, Apple did something similar by running …

A New Wave of Skinned & Tethered Rich Media Ad Units
August 3, 2008 – 12:08 pm | 248 Comments

While at SpaceCamp over the last couple days (in gorgeous Santa Monica), there was a lot of discussion around engaging advertising formats and units. Most of the conversation was around advertising on social media and …

DirecTV Commercial with John Michael Higgins – They Just Don’t Get It
April 14, 2008 – 12:17 pm | 356 Comments

My favorite ad campaign at the moment is DirecTV’s spoof of Comcast and other cable providers. They have the ‘Best in Show’-cast starring and John Michael Higgins tries to convince the executives of ways that …

Burger King Breakfast of the Future Commercial
April 7, 2008 – 4:35 pm | 161 Comments

I can’t get enough of this TV spot.
Burger King uses power ad agency Crispin Porter + Bogusky and I have always loved their ads. They continually create hilarious, viral ads that somehow always find …