Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: AdWords

Google Unveils New Ad Units: Email-able Ads
July 27, 2011 – 12:45 pm | 8 Comments
Google Unveils New Ad Units: Email-able Ads

Over the past couple days, I have been seeing the following ad units in my GMail accounts:
- the top sidebar ad is prominently separated from others
- it is in an entirely different treatment that includes …

Google’s Effective $75 AdWords Credit Campaign
May 24, 2011 – 2:26 pm | 419 Comments
Google’s Effective $75 AdWords Credit Campaign

I spend a lot of time talking about effective advertising and funnel optimization. Obviously, advertising often represents the top of the funnel (user acquisition) for many companies / campaigns.

Amidst Facebook Places, Dont Forget Google Places (Now with Coupons)
September 10, 2010 – 9:07 am | 218 Comments
Amidst Facebook Places, Dont Forget Google Places (Now with Coupons)

Lost among the hubbub surrounding the similarly named Facebook Places is Google’s local product: Google Places. It might not include check-ins, but it is a product aimed at local businesses and search queries… and tied …

The Changing AdWords, Paid Search Landscape – And What it Means
May 16, 2009 – 8:55 am | 374 Comments

Interesting data out of Comscore and TechCrunch this morning that points to the slowing growth of paid search activity despite a rise in search activity. Comscore believes it is a consequence of longer search queries, …

PlentyofFish’s Bizarre Advertising Practices
May 4, 2009 – 7:00 pm | 224 Comments

Most advertisers will preach best practices like:
- deliver a clear and concise message
- keep it simple and precise
- make it visual and grab the viewer’s attention
By breaking most common advertising rules, PlentyofFish’s ads actually caught …

Google Print & Google Radio Closures Are Unfortunate
February 13, 2009 – 7:26 am | 669 Comments
Google Print & Google Radio Closures Are Unfortunate

News arrived yesterday that Google is shutting down their Print and Radio ad systems. It’s unfortunate news for brand advertisers and the traditional media formats.

An ironic tag-line for Google’s Print & Radio Platform
With eBay …

Google Image Search: Now with Text Ads. Ugh.
December 14, 2008 – 7:37 pm | 242 Comments
Google Image Search: Now with Text Ads. Ugh.

Much has been made of Google’s willingness – and now need considering the economic downturn – to monetize Google Images search. Google has even suggested that it may mean an incremental $200 million.
But they’ve …

Long Tail Analytics with Quantcast, Google Trends & Compete – Who Wins?
June 21, 2008 – 11:28 pm | 322 Comments

Google entered the public web analytics game yesterday by expanding Google Trends beyond search queries and into web traffic. Just a couple years ago, we had two options for web data:
- Comscore provided detailed analytics …

Pizza Hut Shows How NOT to do Paid Search
June 19, 2008 – 8:38 pm | 214 Comments

Yesterday, I wrote about the three keys to creating a compelling widget.
Tonight, I am moved to write about how *not* to craft compelling paid search campaigns:

There are so many things wrong with this ad that …

Relax: In-game Advertising Will NOT Kill The Video Game Industry
June 4, 2008 – 6:44 pm | 299 Comments

Today, Sony officially announced an in-video-game advertising deal with IGA Worldwide – leading to numerous negative blog reactions. The boldest was by Don Reisinger at CNet with his “In-game advertising will ruin the video game …

Hiring Moves Web 2.0 (Through Facebook, Blogs and Classifieds)
February 12, 2008 – 9:35 am | 15 Comments

This might not come as a surprise since networking sites like LinkedIn and Facebook are becoming popular, effective ways to make business introductions and even hires. But a couple posts on some of my favorite …