Over the past couple days, I have been seeing the following ad units in my GMail accounts:
- the top sidebar ad is prominently separated from others
- it is in an entirely different treatment that includes …

I spend a lot of time talking about effective advertising and funnel optimization. Obviously, advertising often represents the top of the funnel (user acquisition) for many companies / campaigns.

Lost among the hubbub surrounding the similarly named Facebook Places is Google’s local product: Google Places. It might not include check-ins, but it is a product aimed at local businesses and search queries… and tied …

Interesting data out of Comscore and TechCrunch this morning that points to the slowing growth of paid search activity despite a rise in search activity. Comscore believes it is a consequence of longer search queries, …

Most advertisers will preach best practices like:
- deliver a clear and concise message
- keep it simple and precise
- make it visual and grab the viewer’s attention
By breaking most common advertising rules, PlentyofFish’s ads actually caught …

News arrived yesterday that Google is shutting down their Print and Radio ad systems. It’s unfortunate news for brand advertisers and the traditional media formats.

An ironic tag-line for Google’s Print & Radio Platform
With eBay …

Much has been made of Google’s willingness – and now need considering the economic downturn – to monetize Google Images search. Google has even suggested that it may mean an incremental $200 million.
But they’ve …

Google entered the public web analytics game yesterday by expanding Google Trends beyond search queries and into web traffic. Just a couple years ago, we had two options for web data:
- Comscore provided detailed analytics …

Yesterday, I wrote about the three keys to creating a compelling widget.
Tonight, I am moved to write about how *not* to craft compelling paid search campaigns:

There are so many things wrong with this ad that …

Today, Sony officially announced an in-video-game advertising deal with IGA Worldwide – leading to numerous negative blog reactions. The boldest was by Don Reisinger at CNet with his “In-game advertising will ruin the video game …

This might not come as a surprise since networking sites like LinkedIn and Facebook are becoming popular, effective ways to make business introductions and even hires. But a couple posts on some of my favorite …