As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points …

In an effort to expedite checkout and prevent shopping cart abandonment, retailers like Amazon have pushed “One Click” purchasing and recently introduced “Amazon PayPhrase“. That focus is even more important for time-sensitive e-commerce sites like …

As many of us predict the iPad will lead to the Kindle’s demise, Amazon has begun pushing the Kindle through email, Facebook and their homepage (in conjunction with Valentines Day).
Here is the Amazon homepage – …

I have spent a lot of time thinking about packaging – particularly over the holidays as we all purchase and receive gifts. Companies like Amazon focus on speed and reliability while others like Rue La …

As Christmas approaches, your inbox has probably filled with reminders from brands and websites that the shipping deadline is looming. For e-commerce sites, Thanksgiving through Christmas is a seasonal highlight for the business… but it …

PayPhrase is an attempt to easily enable off-Amazon merchants to easily integrate Amazon identity, purchasing and shipping; and, it is clear that Amazon considers PayPhrase a strategic priority. Perhaps PayPhrase is a foward-thinking response to …

On the heels of last night’s post about the most wished for laptops and how they differ from the bestselling items, Amazon released a statement on the success of the Kindle (conveniently timed with Cyber …

As Cyber Monday and the holiday season approach, Fortune notes that Macs are the most wished for computers (laptops and desktops) on Amazon. For laptops, the three “most wished for” products are the MacBook ($999), …

I spend a lot of time using mobile applications – in part to experience what is going on and in part to experience how brands and top players are thinking about mobile. There are plenty …

Over the last three nights and dinners, the same debate has arose among three separate groups of friends: the role of competition within the the web and user behaviors.
My strong feeling is that, other …

Consumers used to go to Apple’s iTunes because it was easier, cheaper and more effecient. Now compared to Amazon, it is is neither cheaper nor easier… Now I buy my music directly through Amazon (as …

I have written a fair amount about email marketing campaigns – pointing out effective ones and confusing ones (sorry Apple). I often point to Amazon as a best-in-class marketer on many fronts… and here is …