Announcing Dogpatch Labs San Francisco Roster
May 10, 2010 – 4:59 pm | View Comments

We are excited to announce the newest Dogpatch Labs class here in San Francisco. It includes entrepreneurs and companies that have been part of the lab over the last few months and those that just …

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Articles tagged with: Amazon

Amazon Kindle: Buy Once, Read Anywhere
July 31, 2010 – 3:07 pm | View Comments
Amazon Kindle: Buy Once, Read Anywhere

I have written before about Amazon’s Kindle Ad Units – which are usually excellent. Here is the latest – and you will notice the similarity in prior units. Nevertheless, I love the tagline “Buy Once, …

Kindle: More 5-Star Reviews than any Amazon Product!
May 15, 2010 – 1:10 pm | View Comments

In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:

Amazon Pushes Kindle as Applications; Grows Titles by 20% in Two Months
April 26, 2010 – 3:34 pm | View Comments
Amazon Pushes Kindle as Applications; Grows Titles by 20% in Two Months

Being squeezed by Apple’s iPad and Barnes & Noble’s Nook, Amazon’s Kind promotion has moved from hardware to software.
Before the iPad was released, I noted how Amazon aggressively ramped Kindle promotions. The marketing seems …

Game Mechanics, Badges & eBay Feedback Ratings
April 23, 2010 – 7:12 am | View Comments
Game Mechanics, Badges & eBay Feedback Ratings

Thanks to the success of Foursquare, Booyah / MyTown and Zynga, “game mechanics”, “badges” and “leaderboards” have become cornerstones of any web marketer’s dialect and user-acquisition strategy.
What these three companies have done so well is …

iBooks: iPad’s Book Experience Stomps Kindle’s
April 4, 2010 – 8:26 am | View Comments
iBooks: iPad’s Book Experience Stomps Kindle’s

I have long wanted an Amazon Kindle, but held out because of the looming iPad. Despite arriving a year longer than I initially assumed / hoped, I am glad that I waited as the iPad’s …

As iPad Approaches, Amazon Aggressively Pushes Kindle
March 2, 2010 – 12:30 pm | View Comments
As iPad Approaches, Amazon Aggressively Pushes Kindle

As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points …

Rue La La’s “Quick! Buy It.” Button Enables Instant, Simple Purchases
February 15, 2010 – 9:38 am | View Comments
Rue La La’s “Quick! Buy It.” Button Enables Instant, Simple Purchases

In an effort to expedite checkout and prevent shopping cart abandonment, retailers like Amazon have pushed “One Click” purchasing and recently introduced “Amazon PayPhrase“. That focus is even more important for time-sensitive e-commerce sites like …

In Response to iPad, Amazon Pushing Kindle Through Email, Facebook
February 4, 2010 – 3:18 pm | View Comments
In Response to iPad, Amazon Pushing Kindle Through Email, Facebook

As many of us predict the iPad will lead to the Kindle’s demise, Amazon has begun pushing the Kindle through email, Facebook and their homepage (in conjunction with Valentines Day).
Here is the Amazon homepage – …

Google Nexus One Unboxing: Great Packaging and Branding
January 5, 2010 – 9:01 am | View Comments
Google Nexus One Unboxing: Great Packaging and Branding

I have spent a lot of time thinking about packaging – particularly over the holidays as we all purchase and receive gifts. Companies like Amazon focus on speed and reliability while others like Rue La …

Amazon Wants to Remind You: There is Still Time to Get it by December 24
December 21, 2009 – 8:22 am | View Comments
Amazon Wants to Remind You: There is Still Time to Get it by December 24

As Christmas approaches, your inbox has probably filled with reminders from brands and websites that the shipping deadline is looming. For e-commerce sites, Thanksgiving through Christmas is a seasonal highlight for the business… but it …

Amazon PayPhrase: Incentivizing Growth with 5% Cashback to Use
December 15, 2009 – 11:16 am | View Comments
Amazon PayPhrase: Incentivizing Growth with 5% Cashback to Use

PayPhrase is an attempt to easily enable off-Amazon merchants to easily integrate Amazon identity, purchasing and shipping; and, it is clear that Amazon considers PayPhrase a strategic priority. Perhaps PayPhrase is a foward-thinking response to …

The Kindle: Amazon’s Most Wished For, Gifted & Purchased
November 30, 2009 – 7:52 am | View Comments
The Kindle: Amazon’s Most Wished For, Gifted & Purchased

On the heels of last night’s post about the most wished for laptops and how they differ from the bestselling items, Amazon released a statement on the success of the Kindle (conveniently timed with Cyber …