I have written before about Amazon’s Kindle Ad Units – which are usually excellent. Here is the latest – and you will notice the similarity in prior units. Nevertheless, I love the tagline “Buy Once, …

In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:

Being squeezed by Apple’s iPad and Barnes & Noble’s Nook, Amazon’s Kind promotion has moved from hardware to software.
Before the iPad was released, I noted how Amazon aggressively ramped Kindle promotions. The marketing seems …

Thanks to the success of Foursquare, Booyah / MyTown and Zynga, “game mechanics”, “badges” and “leaderboards” have become cornerstones of any web marketer’s dialect and user-acquisition strategy.
What these three companies have done so well is …

I have long wanted an Amazon Kindle, but held out because of the looming iPad. Despite arriving a year longer than I initially assumed / hoped, I am glad that I waited as the iPad’s …

As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points …

In an effort to expedite checkout and prevent shopping cart abandonment, retailers like Amazon have pushed “One Click” purchasing and recently introduced “Amazon PayPhrase“. That focus is even more important for time-sensitive e-commerce sites like …

As many of us predict the iPad will lead to the Kindle’s demise, Amazon has begun pushing the Kindle through email, Facebook and their homepage (in conjunction with Valentines Day).
Here is the Amazon homepage – …

I have spent a lot of time thinking about packaging – particularly over the holidays as we all purchase and receive gifts. Companies like Amazon focus on speed and reliability while others like Rue La …

As Christmas approaches, your inbox has probably filled with reminders from brands and websites that the shipping deadline is looming. For e-commerce sites, Thanksgiving through Christmas is a seasonal highlight for the business… but it …

PayPhrase is an attempt to easily enable off-Amazon merchants to easily integrate Amazon identity, purchasing and shipping; and, it is clear that Amazon considers PayPhrase a strategic priority. Perhaps PayPhrase is a foward-thinking response to …

On the heels of last night’s post about the most wished for laptops and how they differ from the bestselling items, Amazon released a statement on the success of the Kindle (conveniently timed with Cyber …