Have you looked at Amazon’s core navigation pane recently… you know, where Amazon users start browsing through the online mega-store?

Amazon is the king of simple, effective marketing units. Here are two more that promote Amazon Prime. (Never mind the fact that I already subscribe to Prime and am not sure why I am seeing …

There is nothing groundbreaking about what I am about to say… but: it is easy to overlook how simple and powerful making purchases with a single-click is.

Remember when Gilt Group and Rue La La first launched and you had to be “invited”? It was a genius marketing effort that established a brand of high-end exclusivity. It also was important in jump-starting …

A little over a year ago, I wrote about Facebook’s post-logout promotion of Facebook Mobile – which helped to significantly increase iPhone usage (+20% in a week).

Meanwhile, another giant social / mobile player is …

Amazon’s marketing message for the Kindle is simple: buy once, read everywhere. It’s a compelling selling-point and the reason why othr services with similar propositions (ala Evernote) are so popular. The promo unit shows seven …

Earlier this week, Amazon launched the Amazon Appstore by giving away Angry Birds Rio for free (the #1 paid and top-grossing app on iOS). That promotion was in conjunction with an announcement that Amazon would …

Today Amazon launched the Amazon Appstore for Android (more here and here). At this point, there are a slew of app stores (from your phone, computer, tablet, browser, television, alarm clock, etc.

It was my immediate reaction to hearing that Amazon Instant Video would be available:
1. Will it run on my Google TV? (check)

Since its launch, I have followed Amazon’s Kindle ads and campaigns. Today, you will notice that Amazon is marketing the Kindle for Valentines Day… and if you look back a year ago, you will also …

Despite being one of the few Google TV fanboys, I thought this Amazon Video On Demand screenshot summed up the space well:

This is the counter at my local Borders for “eReaders“. There are countless devices, prices, preferences, etc. If you are in the market for one of these devices, would you rather sift through all these …