“Some of the things you can do are just mind blowing,” says Steve Pacheco, FedEx’s director of advertising. “You are taking something that used to be flat on a page and making it interactive and …

Apple’s iPad arrives in ten days. It represents a new form of web consumption and, hopefully, a new form of content, digital media and reading. While the Kindle is able to deliver simple, elegant reading …

SXSW 2010 was all about location. In fact, we could look back on 2010 as the year of location and geo… which would be a natural progression from 2009’s mobile growth.
According to iTunes and …

This morning, Apple has announced that wifi-equipped iPads will be available starting April 3rd and pre-orders begin March 12th for online and in-store purchase. 3G iPads will be available in “late April”:

As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points …

I have been eagerly awaiting Google’s Nexus One arrival on Verizon – which were initially announced as “Spring 2010“. And according to BoyGeniusReport – it has passed through the FCC.
That raises a couple questions …

Why am I excited about the forthcoming iPad?
It has an opportunity to change our reading behavior… much in the same way that the iPhone (and Android and other mobile computers) have changed web consumption. …

As many of us predict the iPad will lead to the Kindle’s demise, Amazon has begun pushing the Kindle through email, Facebook and their homepage (in conjunction with Valentines Day).
Here is the Amazon homepage – …

30 hours after Apple’s iPad announcement, everyone has expressed their opinion (examples: Benioff, MG Siegler, and New York Times) … which seems to be more negative than positive. Not that you need another opinion, but …

Most iPhone apps do not come with warnings – but Doodle Jump, the #2 paid application by Lima Sky, has built an advertising campaign around the addictive gameplay: Be warned: this game is insanely addictive!” …

I recently purchased two Dell Inspiron Zino HDs: one to replace my 2004 home desktop (which at the time was the most powerful machine available… and now about as efficient as my iPhone) and one …

There are a handful of websites that push the edge on rich ad units: the New York Times, Gizmodo, Yahoo and ESPN (to name a few). There are also a handful of brands that create …