Announcing Dogpatch Labs San Francisco Roster
May 10, 2010 – 4:59 pm | View Comments

We are excited to announce the newest Dogpatch Labs class here in San Francisco. It includes entrepreneurs and companies that have been part of the lab over the last few months and those that just …

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Articles tagged with: Apple

Those “In-time for Christmas” Shipping Emails Keep Coming
December 21, 2009 – 5:21 pm | View Comments
Those “In-time for Christmas” Shipping Emails Keep Coming

As I posted earlier today, this is the last chance to order gifts online and have them delivered before Christmas… which means that e-commerce sites everywhere are sending emails to make sure you know the …

Electronic Arts has Seven of iPhone’s Top 25 Grossing iPhone Apps
December 18, 2009 – 8:55 am | View Comments
Electronic Arts has Seven of iPhone’s Top 25 Grossing iPhone Apps

It’s no surprise that big brands represent a significant share of the iPhone’s top grossing iPhone applications. Here is another proof point: Electronc Arts itself represents seven of the iPhone’s twenty-five top grossing applications… each …

AT&T or the iPhone: Does it Matter Who’s to Blame?
December 13, 2009 – 12:07 pm | View Comments
AT&T or the iPhone: Does it Matter Who’s to Blame?

“AT&T and Apple could both gain by swapping talent.
Apple, send your marketing wizards to lend your partner a hand. It sorely needs help.
AT&T, send some engineers to redesign the iPhone to make better use of …

Verizon & AT&T: Second & Third Largest Advertisers
December 1, 2009 – 1:05 pm | View Comments
Verizon & AT&T: Second & Third Largest Advertisers

If you’re reading this blog:
you likely either own an iPhone or an Android device
… and you’ve likely read my coverage of the marketing blitzes around Droid and around Apple’s iPhone
… and you’ve probably seen the …

Top Three “Most Wished For” Laptops on Amazon are Mac; But Bestsellers are Windows
November 29, 2009 – 7:29 pm | View Comments
Top Three “Most Wished For” Laptops on Amazon are Mac; But Bestsellers are Windows

As Cyber Monday and the holiday season approach, Fortune notes that Macs are the most wished for computers (laptops and desktops) on Amazon. For laptops, the three “most wished for” products are the MacBook ($999), …

When Amazon Destroys iTunes in Pricing… What Do You Do?
October 12, 2009 – 1:41 pm | View Comments
When Amazon Destroys iTunes in Pricing… What Do You Do?

Consumers used to go to Apple’s iTunes because it was easier, cheaper and more effecient. Now compared to Amazon, it is is neither cheaper nor easier… Now I buy my music directly through Amazon (as …

Top 20 Grossing iPhone Apps: Dominated by Brands and Games
October 12, 2009 – 11:23 am | View Comments
Top 20 Grossing iPhone Apps: Dominated by Brands and Games

Apple recenly added a new sort / finding path for iPhone apps: Top Grossing Apps. It is far from perfect and not at all based on your habits or your friends’ (it should be Facebook …

Yelp’s Augmented Reality Easter Egg: An iPhone App First
August 29, 2009 – 2:44 pm | View Comments
Yelp’s Augmented Reality Easter Egg: An iPhone App First

While you might disagree with Yelp’s method of getting their new iPhone Application upgrade through Apple’s review process – the fact remains that Yelp has innovated and pushed the boundaries from a consumer, development and …

Sports Illustrated & Smart Water follow the ESPN & Apple Route
July 24, 2009 – 1:07 pm | View Comments
Sports Illustrated & Smart Water follow the ESPN & Apple Route

I regularly write about trends in online advertising and the aggressive roles that Apple and ESPN in particular have taken with innovative, rich-media units.
It seems as though rich take overs are occurring in two …

“Welcome to your iPhone 3GS” Email. Two Weeks Later.
June 29, 2009 – 2:49 pm | View Comments
“Welcome to your iPhone 3GS” Email. Two Weeks Later.

Yet another awful, poorly timed email from Apple. At this point, I should start a weekly post about email campaigns from Apple…
Today’s email says: “Thanks for purchasing iPhone 3GS. Welcome to your iPhone 3GS: We …

iTunes’ New Music Tuesday Emails are Very Confused….
June 23, 2009 – 4:07 pm | View Comments
iTunes’ New Music Tuesday Emails are Very Confused….

I would feel bad criticizing Apple’s email marketing campaigns, but I have spent plenty of time applauding their other advertising efforts (see here, here and here).
Yesterday, Apple reminded me to insure my iPhone …

After iPhone 3GS Upgrade, Apple Asks me to Insure my 3G
June 22, 2009 – 8:00 pm | View Comments
After iPhone 3GS Upgrade, Apple Asks me to Insure my 3G

I have criticized Apple’s email marketing efforts before (here and here)… but this one takes the cake:
Your iPhone 3G hardware coverage is about to expire
Don’t say good-bye.
Extend your coverage with the AppleCare Protection Plan.
This email …