Interesting data out of Comscore and TechCrunch this morning that points to the slowing growth of paid search activity despite a rise in search activity. Comscore believes it is a consequence of longer search queries, …

Fascinating report out of Comscore on Twitter’s demographic breakdown:
18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 …

At the poorly-attended breakfast session at TechCrunch 50 (maybe because its 8am) – ComScore has announced quietly that they are releasing a self-service model “in the next few days”. A publisher will be able to …

July’s Comscore numbers for sports networks were released recently and STACK Media made it’s first appearance on the chart with 3.5 million uniques in July and importantly is the #1 platform for “active young men …

Google entered the public web analytics game yesterday by expanding Google Trends beyond search queries and into web traffic. Just a couple years ago, we had two options for web data:
- Comscore provided detailed analytics …

Much of the news today was around Facebook’s 10% month-over-month decline in unique users – but the search query data out of Comscore is equally interesting (and important, particularly in light of the Microsoft-Yahoo deal). …

The most interesting outcome of yesterday’s strong Google earnings came from Efficient Frontier, who released a report on Q1 search engine performances:
In Q1 2008,Google accounted for 77 percent of total search spend, gaining 3.3 …

Interesting post by Techcrunch and Erik Schnofeld today about the widget world and how tracking within this space is difficult. The trouble is that:
1) there isn’t a standard widget format / type – Widgetbox, for …