Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Dunkin Donuts

Dunkin Donuts Promotional Facebook Timeline Page
April 25, 2012 – 8:43 am | Comments Off
Dunkin Donuts Promotional Facebook Timeline Page

I’ve written a few times about Dunkin Donut’s clever use of their Facebook fan page to spotlight fans and drive on-Facebook promotion. Dunkin Donuts would reward fans each week with a spotlight in their Facebook …

Facebook Enables Photo Tagging For Pages. Some Marketing Opportunities.
May 15, 2011 – 6:42 am | 33 Comments
Facebook Enables Photo Tagging For Pages. Some Marketing Opportunities.

Facebook quietly released an important product update for marketers and page-owners: the ability to tag images with pages (in addition to people). It’s a simple update / change – but very meaningful and, in the …

My Proudest Day as a Blogger
December 6, 2009 – 9:09 am | 335 Comments
My Proudest Day as a Blogger

If you read this blog enough, you surely know that I love Dunkin Donuts (both their iced coffee and use of social media).
The above Dunkin Donuts Twitter post was in response to my “Dunkin …

Dunkin Donuts Uses Maurice to Drive Facebook Tab Clicks
December 2, 2009 – 3:16 pm | 200 Comments
Dunkin Donuts Uses Maurice to Drive Facebook Tab Clicks

So much of the best content on branded Facebook Fan Pages is within custom tabs – which most fans fail to recognize and click. Dunkin Donuts (who always does a great job with their social …

Starbucks’ 3 Million Facebook Fans: A Lesson in Facebook Marketing, Engagement
June 19, 2009 – 1:46 pm | 831 Comments
Starbucks’ 3 Million Facebook Fans: A Lesson in Facebook Marketing, Engagement

Starbucks is approaching 3,000,000 Facebook Fans (a huge number – they have 220,000 Twitter followers) and is engaging those users to find out how to better utilize Facebook and their popularity:
Starbucks Coffee Company: About to …

The Economy Boosting McDonalds, Dunkin Donuts; Hurting Starbucks
November 13, 2008 – 5:48 pm | 615 Comments
The Economy Boosting McDonalds, Dunkin Donuts; Hurting Starbucks

Unlike many regular coffee drinkers, I actually quite like Starbucks. I plan to write further about this, but Starbucks is innovative, open to consumer feedback (hence the Pikes Place brew) and make consistently good coffee. …

Dunkin’ Donuts Aren’t in California… Yet?
July 5, 2008 – 2:30 pm | 698 Comments

It’s July 4th weekend and I’m in Cape Cod… which means that I’ve now enjoyed several Dunkin’ Donuts iced coffees and wondered why the only DD coffee I can enjoy in California is brewed at …