Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: ESPN

Facebook Trending Articles Module
April 26, 2012 – 12:24 pm | Comments Off
Facebook Trending Articles Module

The below screenshots show a new module in Facebook newsfeed: “Trending Articles”. It is a clustering of popular posts based on Open Graph actions of similar types (in this case “read” articles).

Google Takes to ESPN to Promote Google Plus, Group / Event Followings
March 25, 2012 – 8:28 am | 2 Comments
Google Takes to ESPN to Promote Google Plus, Group / Event Followings

If you’ve been watching any television recently, you’ve surely seen the barrage of ad spots for Google Chrome, Google Plus, and Internet Explorer 9. I understand Google’s effort but am generally confused by advertising specifically …

“The article, first published on the SI.com iPad application late Tuesday night…”
March 9, 2012 – 11:53 am | Comments Off
“The article, first published on the SI.com iPad application late Tuesday night…”

This cracks me up: ESPN (who has been criticized for not generously citing sources in the past) ran a front page article on UCLA’s troubled basketball team. In citing the source as Sports Illustrated, ESPN …

Ironic Ads: ESPN & Danica Patrick & Nationwide Insurance
February 25, 2012 – 12:16 pm | Comments Off
Ironic Ads: ESPN & Danica Patrick & Nationwide Insurance

File this under ironic advertising: ESPN is running a campaign for Nationwide insurance, whose advertisement coincides with today’s Nationwide Series race at Daytona and has featured a Danica Patrick crash (“Spnning out of control: Danica …

Grantland, HBO & Kenny Powers Team Up: Great Integrated Marketing
February 17, 2012 – 10:49 am | Comments Off
Grantland, HBO & Kenny Powers Team Up: Great Integrated Marketing

This is a fun, effective example of integrated / co-marketing done right. Grantland is ESPN’s new sports and pop-culture media hub (led by Bill Simmons). To simply sum up Grantland: it is a robust blog …

Designing for Mobile: 7 Guidelines for Mobile Apps & Mobile Web
February 6, 2012 – 12:30 pm | One Comment
Designing for Mobile: 7 Guidelines for Mobile Apps & Mobile Web

Note: this article originally appeared on TechCrunch: Designing for Mobile: 7 Guidelines for Startups to Follow
As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve downloaded hundreds more – some …

Make Your Content Accessible on Mobile – All Devices, All Formats. ESPN’s Gamecast as Example.
February 3, 2012 – 8:34 am | One Comment
Make Your Content Accessible on Mobile – All Devices, All Formats. ESPN’s Gamecast as Example.

I write a lot about tailoring your web experience for the environments where it is (and can) be used. That is particularly important for mobile which has its own UI needs, requirements, opportunities and challenges.

Starbucks Gives “Behind-the-Paywall” Access.
December 1, 2011 – 4:59 pm | Comments Off
Starbucks Gives “Behind-the-Paywall” Access.

I logged into Starbucks’ wifi this morning and was presented with the below screen. I find it fascinating that Starbucks has an ad for “full behind-the-paywall access. Free.” This strikes me as very much an …

ESPN’s Twitter Integration Improving.
November 22, 2011 – 7:59 am | Comments Off

ESPN is getting closer! I have written a lot about ESPN’s usage – and potential usage – of Twitter. I have criticized and applauded. Here is an example of ESPN continuing to improve.

ESPN’s Grantland & Bill Simmons Show How Publisher Networks Can & Should Leverage Twitter
October 29, 2011 – 7:25 am | 4 Comments
ESPN’s Grantland & Bill Simmons Show How Publisher Networks Can & Should Leverage Twitter

I’ve written a fair amount about how publishers should be better leveraging Twitter, Facebook Subscribe, and social products… and even tailored it to verticals like sports.

ESPN Brings Twitter into Fantasy Football App. Getting Closer.
September 13, 2011 – 7:52 am | One Comment
ESPN Brings Twitter into Fantasy Football App. Getting Closer.

In April, I wrote a response to Mark Cuban’s “Does ESPN.com have a Twitter Problem“. My premise was that Twitter is a huge, (relatively) under-utilized platform for ESPN to break news, engage with fans and …

Twitter In Line Friend Suggestions – Chance to Expand for Brands? Charge?
August 23, 2011 – 7:58 am | 385 Comments
Twitter In Line Friend Suggestions – Chance to Expand for Brands? Charge?

Most of my Twitter usage is through mobile (as I suspect is the case for many). So excuse me if this is old news
When you follow someone on Twitter, it immediately expands to reveal others …