Last year I covered the Madden 10 advertising blitz that took over ESPN and YouTube’s homepage with slick, expanding units that interacted with the pages’ content. I have always been impressed by ad units that …

For the World Cup Finals, Nike Soccer took over ESPN.com with a big, interactive campaign asking fans “Who are you behind?” When clicked, users arrived at their Facebook application and were able to submit “headlines” …

It’s part Foursquare, part Fanpulse and part ESPN / vintage InGameNow:
Foursquare has teamed up with the NBA to award Celtics and Lakers badges to fans who ‘check in’ tonight and shout either “Go Lakers” or …

Facebook’s F8 announcements featured prominent partner integrations with Pandora, IMDB, ESPN and Yelp… but Levi’s quickly demonstrated that the Open Graph and web-wide Like functionality are highly applicable to e-commerce and social shopping. Just as …

There are a handful of websites that push the edge on rich ad units: the New York Times, Gizmodo, Yahoo and ESPN (to name a few). There are also a handful of brands that create …

ESPN’s Scorecenter iPhone App is the top sports application in iTunes, alongside several other successful ESPN apps: ESPN Radio ($2.99), ESPN Fantasy Football ($2.99), ESPN Zoom ($2.99), ESPN Streak for the Cash, ESPN 2010 World …

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …

Apple recenly added a new sort / finding path for iPhone apps: Top Grossing Apps. It is far from perfect and not at all based on your habits or your friends’ (it should be Facebook …

For video game and sports enthuiasts, Madden Football’s release day is the equivalent of a major Hollywood blockbuster. In Madden 2009’s first month, it did $133.5 million in retail sales. Today, Madden 10 arrives and …

I regularly write about trends in online advertising and the aggressive roles that Apple and ESPN in particular have taken with innovative, rich-media units.
It seems as though rich take overs are occurring in two …

Yet another aggressive, interactive ad campaign that has taken over ESPN’s homepage. It is perhaps the most aggressive campaign that ESPN has run… and they have run several rich media campaigns recently:
Last week, Apple took …

Services and brands enter mainstream pop culture when they:
1. Reach critical mass, and/or
2. Provide value in a way that makes their usage critical
Use Facebook and Twitter as examples. From print to television, both are now …