Clever ad from PokerStars.net in the most recent ESPN The Magazine. It certainly grabs your attention with the use of prominent logo / font-types and it evokes the social appeal of online game-play. Furthermore, those …

If your ad units dedicate 60% of their real estate to text AND still have auto-scrolling enabled… conversion *might* suffer:

To see more of my 2011 tech predictions – click here
This will be the year where the internet finally makes it’s way into the living room… and I don’t mean as a laptop or iPad …

I write a lot about the importance of getting product, messaging and promotion “in the river“ (in other words: making sure that messages are delivered inside the core experience and to the respective audience – …

There’s lots of innovation currently around persistant headers, footers, and bars. I wrote about Quora’s notification ‘panel’ last week. You can also check out Apture (which I had been testing), Meebo, Wibya, etc.

Last year I covered the Madden 10 advertising blitz that took over ESPN and YouTube’s homepage with slick, expanding units that interacted with the pages’ content. I have always been impressed by ad units that …

For the World Cup Finals, Nike Soccer took over ESPN.com with a big, interactive campaign asking fans “Who are you behind?” When clicked, users arrived at their Facebook application and were able to submit “headlines” …

It’s part Foursquare, part Fanpulse and part ESPN / vintage InGameNow:
Foursquare has teamed up with the NBA to award Celtics and Lakers badges to fans who ‘check in’ tonight and shout either “Go Lakers” or …

Facebook’s F8 announcements featured prominent partner integrations with Pandora, IMDB, ESPN and Yelp… but Levi’s quickly demonstrated that the Open Graph and web-wide Like functionality are highly applicable to e-commerce and social shopping. Just as …

There are a handful of websites that push the edge on rich ad units: the New York Times, Gizmodo, Yahoo and ESPN (to name a few). There are also a handful of brands that create …

ESPN’s Scorecenter iPhone App is the top sports application in iTunes, alongside several other successful ESPN apps: ESPN Radio ($2.99), ESPN Fantasy Football ($2.99), ESPN Zoom ($2.99), ESPN Streak for the Cash, ESPN 2010 World …

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …