It’s old news that big players like Google, Facebook and Amazon have (and continue to…) tried their hand at the local / deals space.
To be successful, each has to figure out how to make …

Two trends within Facebook that I have written frequently about:
- Facebook Offers: which has morphed from a Groupon-like platform to an extension of their sponsored ad format

I write a lot about Facebook Deals and I start each post with something along the lines of: I am not sure what Facebook Deals will become, but I give Facebook a lot of credit …

This is powerful. And it happens to showcase my favorite brand, Dunkin Donuts… so of course I had to share it:

I have written a fair amount about Facebook Deals and why it is interesting & worth keeping an eye on…. and it’s timely as Groupon nears its IPO and Google & Amazon begin to enter …

While it is a relatively minor update, I love the new UI / treatment being used on Facebook Deals.
Facebook is now overlaying your friend’s names / images atop deals they have either purchased or …

I am still unsure about Facebook Deals:
- just how fully baked the idea / effort is.
- how Deals are suggested to me and dispersed throughout the Facebook experience / flow.
- what Facebook Deals becomes? Is …

Three visual reason why Facebook Deals shouldn’t be overlooked… despite being a day old and despite the large lead of Groupon and LivingSocial.

Below are two Facebook promotional units that I have seen more of:
1. Friends in City, State
2. Friends’ Popular Places

Last night, TechCrunch reported that Facebook announced the forthcoming launch of Facebook Deals. Facebook’s clear push is around finding activities and local businesses that can be enjoyed among friends… which is a very different value …

McDonald’s is currently buying sponsored ads on Facebook to ask whether you “would check-in at a McDonald’s restaurant”. Considering that McDonald’s does not currently provide offers for checking-in via Facebook Places, this appears to be …

Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns.