Vitaminwater has introduced its newest flavor: Vitaminwater Connect (named after Facebook Connect)… and they are giving away 100,000 free bottles of Connect to their 1.2 million Facebook fans. If you remember, over the last few …

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

Earlier in the week, I got a lot of flack on Facebook for becoming a fan of the movie Dear John. I noted that it was for a purpose: my usual Facebook advertising and brand …

NBC has been running ads on Facebook to promote the upcoming season of Chuck – airing tonight at 9pm. The ad use Facebook’s event units: you can RSVP to ‘attend’ the event. That RSVP then …

This is my last short Facebook post of the day… and it is also speculative as it is based on the fact that this is the first time I have seen behavior like this on …

I have noticed that mobile alerts from Facebook have shifted from m.facebook.com to fb.me URLs. While it certainly creates a cleaner URL, it will be interesting to see if this is a step towards other …

A relatively major announcement came out at the end of today’s Google Search Event – Marissa Mayer announced that Google will receive real-time access from Facebook Fan Page updates:
“Facebook will be providing us with a …

So much of the best content on branded Facebook Fan Pages is within custom tabs – which most fans fail to recognize and click. Dunkin Donuts (who always does a great job with their social …

I subscribe to Starbucks’ Facebook Page updates via SMS because I like to stay current with Facebook’s most current brand marketer. With 5.1m Facebook fans, they tend to innovate… and also get seem to trial …

Two months ago, Facebook rolled out a series of widgets that showcase activity from from your Facebook account or fan page. Today, it appears that Facebook has rolled out a new kind of widget billed …

Last week, I described an emerging trend of brands incenting Facebook users to become fans through unique coupons, offers, etc.
Flip Video, who is approaching 100,000 Facebook fans, has started a Facebook Ad campaign that …

One of the biggest stories not heavily discussed this week was Facebook’s new Ads Platform targeting of “Friends of Connections“:
“How do you find more fans for your Facebook Page, more people to interact with your …