Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign – which is …

It wasn’t long ago that Facebook rolled out their commenting system to off-Facebook publishers. They then enabled @ tagging within Facebook comments. And now it appears that they are enabling more robust content creation / …

This is powerful. And it happens to showcase my favorite brand, Dunkin Donuts… so of course I had to share it:

I have written a fair amount about Facebook Deals and why it is interesting & worth keeping an eye on…. and it’s timely as Groupon nears its IPO and Google & Amazon begin to enter …

Between on-air promotion and daily feed interactions, ESPN is aggressively ramping their Facebook usage (perhaps they are watching the NBA’s success?).

Brands have used all sorts of mechanisms and promotions to drive social activity (see Redbox example)… and Facebook’s new page layout has complicated that. Here is Bud Light’s approach:

When asked who does the best job of managing their Facebook page and community, I recommend looking at two pages:
- for e-commerce: ShoeDazzle (and yes, it’s a Polaris company)
- for media and big brand: the …

In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …

Over the summer I wrote about the four keys to Facebook page marketing: authenticity, consistency, regularity and engagement.

Facebook has quickly become the largest sharing and storage platform for photos. It is in part because of the social desire to share, part because of the newsfeed and part because of the simple mobile …

Facebook’s news feed is crowded (and more crowded with each passing day).
Consequently, visuals play a big role is drawing attention and driving clicks / conversions. This includes feed pictures, profile pictures, thumbnails, etc. With Facebook’s …

Yesterday I wrote about the evolving importance of Facebook’s “Like Graph”. And today related news appeared from Facebook in a blog post named Discover Facebook Pages
In essence, Facebook has rolled out a more substantial way …