Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Facebook Pages

Facebook Linking to “Find More Pages” As Part of Sponsored Like Stories
April 2, 2012 – 12:21 pm | Comments Off
Facebook Linking to “Find More Pages” As Part of Sponsored Like Stories

Interesting move by Facebook here. Basic Feed post about a user liking a fan page… in this example, Labatt Blue US.

Facebook’s Bud Light Ad Unit: A Mini Fan Page
October 19, 2011 – 6:37 am | Comments Off
Facebook’s Bud Light Ad Unit: A Mini Fan Page

Almost exactly two years ago, Facebook introduced a series of new ad units around gifting, polling, liking, etc. Two years later, here is a view of the new Facebook Bud Light campaign – which is …

Facebook Continues to Improve Comments: Links, Images Now Included
July 24, 2011 – 12:52 pm | 416 Comments
Facebook Continues to Improve Comments: Links, Images Now Included

It wasn’t long ago that Facebook rolled out their commenting system to off-Facebook publishers. They then enabled @ tagging within Facebook comments. And now it appears that they are enabling more robust content creation / …

Amex + Facebook Likes + Social Graph
July 19, 2011 – 11:24 am | 313 Comments
Amex + Facebook Likes + Social Graph

This is powerful. And it happens to showcase my favorite brand, Dunkin Donuts… so of course I had to share it:

Facebook Deals Continues to Get Interesting.
June 9, 2011 – 9:38 am | 31 Comments
Facebook Deals Continues to Get Interesting.

I have written a fair amount about Facebook Deals and why it is interesting & worth keeping an eye on…. and it’s timely as Groupon nears its IPO and Google & Amazon begin to enter …

ESPN Experiments with Facebook Ads for SportsNation.
May 8, 2011 – 9:13 am | 641 Comments
ESPN Experiments with Facebook Ads for SportsNation.

Between on-air promotion and daily feed interactions, ESPN is aggressively ramping their Facebook usage (perhaps they are watching the NBA’s success?).

Bud Light Cleverly Runs Promotion on Facebook Page.
April 20, 2011 – 9:32 am | 2 Comments
Bud Light Cleverly Runs Promotion on Facebook Page.

Brands have used all sorts of mechanisms and promotions to drive social activity (see Redbox example)… and Facebook’s new page layout has complicated that. Here is Bud Light’s approach:

Much to Learn from the NBA’s Facebook Fan Page
April 16, 2011 – 8:54 am | Comments Off
Much to Learn from the NBA’s Facebook Fan Page

When asked who does the best job of managing their Facebook page and community, I recommend looking at two pages:
- for e-commerce: ShoeDazzle (and yes, it’s a Polaris company)
- for media and big brand: the …

Nike Golf’s Facebook Contest Promotes the Masters & their new 20XI Golf Balls
April 8, 2011 – 10:01 am | 726 Comments
Nike Golf’s Facebook Contest Promotes the Masters & their new 20XI Golf Balls

In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …

Exclusivity And Facebook Fan Pages – Whats the Incentive?
December 22, 2010 – 12:22 pm | 222 Comments
Exclusivity And Facebook Fan Pages – Whats the Incentive?

Over the summer I wrote about the four keys to Facebook page marketing: authenticity, consistency, regularity and engagement.

The Impact of Facebook on Image Presentation?
October 13, 2010 – 7:42 am | 292 Comments
The Impact of Facebook on Image Presentation?

Facebook has quickly become the largest sharing and storage platform for photos. It is in part because of the social desire to share, part because of the newsfeed and part because of the simple mobile …

Designing Your Facebook Page’s Profile Image
September 27, 2010 – 7:59 am | 321 Comments
Designing Your Facebook Page’s Profile Image

Facebook’s news feed is crowded (and more crowded with each passing day).
Consequently, visuals play a big role is drawing attention and driving clicks / conversions. This includes feed pictures, profile pictures, thumbnails, etc. With Facebook’s …