I apologize for posting hurriedly and therefore without much context / commentary… nevertheless, the Altimeter group release this report, “The 8 Success Criteria for Facebook Page Marketing.”
As if often the case with guiding principles, …

This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …

As I have written numerous times before: “finding” (ie search and filtering) becomes exponentially more difficult as inventory grows. Apple’s app gallery faces this problem (as do giants like eBay, Amazon, etc). For instance, it …

Facebook has become very good at integrating revenue streams into key user flows…. effectively creating powerful upsell opportunities. For example, when you create a Facebook Page, you are promptly greeted with dynamically generated ads to …

Vitaminwater has introduced its newest flavor: Vitaminwater Connect (named after Facebook Connect)… and they are giving away 100,000 free bottles of Connect to their 1.2 million Facebook fans. If you remember, over the last few …

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

Earlier in the week, I got a lot of flack on Facebook for becoming a fan of the movie Dear John. I noted that it was for a purpose: my usual Facebook advertising and brand …

NBC has been running ads on Facebook to promote the upcoming season of Chuck – airing tonight at 9pm. The ad use Facebook’s event units: you can RSVP to ‘attend’ the event. That RSVP then …

This is my last short Facebook post of the day… and it is also speculative as it is based on the fact that this is the first time I have seen behavior like this on …

I have noticed that mobile alerts from Facebook have shifted from m.facebook.com to fb.me URLs. While it certainly creates a cleaner URL, it will be interesting to see if this is a step towards other …

A relatively major announcement came out at the end of today’s Google Search Event – Marissa Mayer announced that Google will receive real-time access from Facebook Fan Page updates:
“Facebook will be providing us with a …

So much of the best content on branded Facebook Fan Pages is within custom tabs – which most fans fail to recognize and click. Dunkin Donuts (who always does a great job with their social …