So much of the best content on branded Facebook Fan Pages is within custom tabs – which most fans fail to recognize and click. Dunkin Donuts (who always does a great job with their social …

I subscribe to Starbucks’ Facebook Page updates via SMS because I like to stay current with Facebook’s most current brand marketer. With 5.1m Facebook fans, they tend to innovate… and also get seem to trial …

Two months ago, Facebook rolled out a series of widgets that showcase activity from from your Facebook account or fan page. Today, it appears that Facebook has rolled out a new kind of widget billed …

Last week, I described an emerging trend of brands incenting Facebook users to become fans through unique coupons, offers, etc.
Flip Video, who is approaching 100,000 Facebook fans, has started a Facebook Ad campaign that …

One of the biggest stories not heavily discussed this week was Facebook’s new Ads Platform targeting of “Friends of Connections“:
“How do you find more fans for your Facebook Page, more people to interact with your …

Last week, I wrote about the growing trend of large imagery in the Facebook feed… moving from single images to now multi-image portraits. Well it is getting more prominent and the graphics are as bold …

Last week, Facebook unveiled their new Facebook Widgets suite with badges and boxes for profiles, fan pages, and photos. It is yet another indicator of Facebook focus on pages and off-Facebook.com activity. The widgets include …

Facebook is testing several new Facebook Ad formats – recently rolling out surveys and ‘become a friend’ buttons inside the ad units. These are additional ways to brands and marketers to engage with their audience …

Facebook now allows Page owners to create Facebook Ads that allow users to “Become a Fan” directly in the unit. It is a natural move since adding fans is a priority for social media marketers …

Though it seems like a relatively minor change – this is a significant change / win for marketers who actively use Twitter and Facebook Pages. Users have been able to send their Twitter posts into …

InsideFacebook’s PageData tool is useful in understanding trends in Facebook usage, marketing and pop-culture. It is also a powerful way to track a brand’s success on Facebook – and if they are engaging in marketing …

Starbucks is approaching 3,000,000 Facebook Fans (a huge number – they have 220,000 Twitter followers) and is engaging those users to find out how to better utilize Facebook and their popularity:
Starbucks Coffee Company: About to …