I write a lot about Facebook Deals and I start each post with something along the lines of: I am not sure what Facebook Deals will become, but I give Facebook a lot of credit …

As Facebook Places ramps (via mobile, deals, etc), Facebook has started promoting Favorite Places. It is a module that asks users which Place they prefer (this or that). The two choices seems to be either …

More Facebook Places experimentation (is it clear enough yet that Places is gaining strategic importance?):

While it is a relatively minor update, I love the new UI / treatment being used on Facebook Deals.
Facebook is now overlaying your friend’s names / images atop deals they have either purchased or …

Facebook quietly released an important product update for marketers and page-owners: the ability to tag images with pages (in addition to people). It’s a simple update / change – but very meaningful and, in the …

Below are two Facebook promotional units that I have seen more of:
1. Friends in City, State
2. Friends’ Popular Places

Last week I wrote about the “do’s and don’ts of gamification“… in other words, how to effectively add game mechanics to your site / service. Thanks to the success of leaders like Zynga and Foursquare, …

McDonald’s is currently buying sponsored ads on Facebook to ask whether you “would check-in at a McDonald’s restaurant”. Considering that McDonald’s does not currently provide offers for checking-in via Facebook Places, this appears to be …

Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns.

As Facebook ramps its own Deal platform, it appears as though they might be testing a new ad unit / format with the web’s leading deal provider: Groupon.

Within a day of Facebook announcing their new Deals platform, Starbucks started advertising for their check-in rewards.
Retailer H&M is now doing the same: rewarding checked-in users with 20% their purchase. H&M has been an …

Last week I wrote about two updates to Facebook Places: Deals (using Starbucks as an example) and Photo attachments. Those two somewhat combine when deals are redeemed.
If you haven’t seen an example yet: here …