I write a lot about Facebook as more than an acquisition tool – it’s a conversions tool, particularly through registration and activation. I bill it the “progressive registration” (read more here). Here is a terrific …

Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

Note: this article originally appeared on TechCrunch: 10 Ways Your Startup Can Hook Into Facebook, Part I: On The Web
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Having already covered how startups can use search and Twitter …

The Zappo’s security breach of a couple weeks ago was a reminder that your online passwords, data and activity are vulnerable… and to change your passwords often!

I spent time working at Philz Coffee yesterday (now in downtown Palo Alto – and if you haven’t enjoyed Philz… hurry. It’s amazing coffee).

Before the holiday, I wrote that Facebook was testing “listen buttons” in the Ticker. I commented that it was sure to boost activity and conversions… but what happens when the ‘action’ graph expands and there …

I don’t claim to be great at email… But I am *way* worse on Facebook messages.
It is embarrassing how many emails I have missed over the months… and I should get some blame for …

Last week I wrote a post about the the balancing act of revenue versus user experience. These tug of wars appear all the time, for instance – while at eBay, I used to think a …

This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …

Below is a screenshot of Facebook testing new listen buttons in the news ticker alongside music apps like Spotify.

Bonobos is currently running a viral giveaway on Facebook: Win a Wardrobe. Giveaways on Facebook aren’t unique – they are great ways to drive Facebook fans, sharing and awareness.

Two weeks ago I wrote that it’s time for Facebook to rethink email. Facebook messages is currently a hybrid between chat and lightweight email. Considering that each of us have Facebook email addresses (ie ryanspoon@facebook.com), …