A few weeks ago, I wrote about YouTube’s terrific mobile promotion of their new html5 experience.
Here is an even better, more eye-catching promotion by Facebook for the new Facebook Places product. As background, to …

Facebook often runs their own advertisements as sponsored units on the main newsfeed. The ads typically promote new features, job openings, their ad platform, etc. So these below promotions for Facebook jobs and Facebook’s Ad …

A little over a year ago, I wrote about Facebook’s new vanity URLs and the immediate SEO boost that ensued.

Twitter has officially launched their Tweet Button – a natural move which will place them beside Facebook’s like buttons… and across millions of pages on the web (soon to be on this blog!). The question …

Last year I covered the Madden 10 advertising blitz that took over ESPN and YouTube’s homepage with slick, expanding units that interacted with the pages’ content. I have always been impressed by ad units that …

It was a long time coming, but Twitter released their “Who to Follow” tool… and it’s terrific. It makes Twitter more navigable and more socially relevant:
For me at least – this translates to richer content, …

Tonight I tried using Facebook Questions to ask the “best way to cook chicken breats”… I was specifically looking for advice on temperature and timing. I was not allowed to ask the question due to …

As Facebook has rolled out their new Facebook Questions product – they have altered the core “news feed” posting tool.
Perhaps it is an effort to drive traffic to Questions by placing it “in the …

I apologize for posting hurriedly and therefore without much context / commentary… nevertheless, the Altimeter group release this report, “The 8 Success Criteria for Facebook Page Marketing.”
As if often the case with guiding principles, …

As we await the long-rumored and supposedly forthcoming Facebook bar, Facebook developer Matt Kelly used Greasemonkey to bring Facebook Likes to any web page. The browser extension does two things… and each very well: “Facebook …

This is one of the more creative and fun Facebook Connect implementations. Predators – a surprisingly good movie, promise! – launched a Facebook viral campaign in conjunction with their national launch two weeks ago (opened …

But tying together the web’s most visited site (Facebook) with arguably the most important communication platform (email) is both natural and a long time coming.
And with this week’s announcement of Microsoft’s ‘Outlook Social Connector‘ …