User acquisition and customer lifecycle / progression is often measured with funnels and segmentation studies (interested in more? take a look at KissMetrics – a Polaris company). It is not a big stretch – but …

Facebook appears to be testing new notification settings and formats. As you can see in the below screenshot, the typical notification is rather straightforward: “Jon Doe likes your photo” – where the name links to …

Facebook’s gifting ad units have been around since the fall of 2009 – but it appears that Facebook has added functionality to the unit that displays gifts and messages shared between your friends. This change …

A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

Remember Burger King’s 2005 Subservient Chicken ad campaign? It is listed on Wikipedia as a notable example of “viral marketing campaigns” and was cited by Wired Magazine as one of the most successful viral ads …

Last time NBC’s The Office poked fun at Facebook, it was over a geeky Halloween costume. In The Office’s season finale, they did it again… and it’s great:

As I have written numerous times before: “finding” (ie search and filtering) becomes exponentially more difficult as inventory grows. Apple’s app gallery faces this problem (as do giants like eBay, Amazon, etc). For instance, it …

Facebook has become very good at integrating revenue streams into key user flows…. effectively creating powerful upsell opportunities. For example, when you create a Facebook Page, you are promptly greeted with dynamically generated ads to …

Small update from this weekend’s post on Levis great Facebook / Open Graph integration: they are now actively promoting the site with Facebook premium ads. In addition to promoting the Facebook integration, they are providing …

Facebook’s F8 announcements featured prominent partner integrations with Pandora, IMDB, ESPN and Yelp… but Levi’s quickly demonstrated that the Open Graph and web-wide Like functionality are highly applicable to e-commerce and social shopping. Just as …

Fresh out of Facebook’s F8 conference, I have added two of the announced social plugins the blog:
1. The Like Box in the right column, which features an activity stream of the latest ‘liked’
2. The Like …

A rather obvious finding from my birthday yesterday: Facebook is immensely popular. My Facebook wall, email, notifications and SMS alerts were bombarded with birthday notes… several magnitudes greater than last year… and similarly the year …