Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Facebook

Facebook Vanity URLs are Immediate SEO Boost
June 15, 2009 – 8:53 pm | 32 Comments
Facebook Vanity URLs are Immediate SEO Boost

Before Facebook’s vanity URL land grab, I speculated that it would be a major SEO boost and could result in an additional 275m monthly visits. Just three days after Facebook’s URL release (9:01pm pst on …

My Favorite Facebook Friend Recommendation
June 4, 2009 – 4:53 pm | 34 Comments
My Favorite Facebook Friend Recommendation

Unfortunately, as much as I wanted to befriend this anonymous user – Facebook won’t let me… It’s also unfortunate because I wanted to give him / her this Prius ‘Air’ Freshner:

Facebook friend ‘suggestions’ seem to …

Facebook Ads for Pages Now Include “Become a Fan” Links
June 3, 2009 – 10:09 am | 200 Comments
Facebook Ads for Pages Now Include “Become a Fan” Links

Facebook Pages are powerful ways to communicate with users, customers and fans… but the power is predicated by the size of its audience (a lesson well demonstrated by Twitter). Thus, it’s a natural move for …

Facebook Vanity URLs = Big SEO Boost for Facebook
May 31, 2009 – 9:28 am | 319 Comments
Facebook Vanity URLs = Big SEO Boost for Facebook

Facebook’s vanity URL push (covered by TechCrunch) is a big deal for two reasons:
- the direct business model opportunity
- traffic via natural search
Let’s leave the business model alone for the now as it is …

Sprint’s Meet the Palm Pre Launch Campaign is Terrific
May 25, 2009 – 5:17 pm | 657 Comments
Sprint’s Meet the Palm Pre Launch Campaign is Terrific

11 days and 7 hours remain until the much-anticipated Palm Pre launch… at least that’s what Sprint’s ad campaign has drilled in my head (again and again). The ads are running on sponsorships across major …

NBA Launches Player Cam, Facebook Connect for Conference Finals
May 24, 2009 – 6:12 pm | 620 Comments
NBA Launches Player Cam, Facebook Connect for Conference Finals

The NBA clearly has MLB.tv envy…
And it’s not a bad thing! (now if only the NFL would start experimenting)
I have written before that Major League Baseball is the only major sports league to grasp the …

iPhone Push Notifications Screenshot (aka The Mobile Stream)
May 20, 2009 – 10:43 am | 223 Comments
iPhone Push Notifications Screenshot (aka The Mobile Stream)

MacRumors has screenshots of Apple’s new iPhone Push Notifications (running through the new iPhone 3.0 software).
Think of it as the real-time feed (or stream) going mobile. Just as Facebook’s feed opening sparked new innovation and …

David Ortiz on Facebook Shows Why Some Are Afraid of Social Media
May 12, 2009 – 5:06 pm | 2 Comments
David Ortiz on Facebook Shows Why Some Are Afraid of Social Media

Despite the big traffic and abilities to engage with consumers, some brands are still afraid of social media. Most grasp the power of social media (from blogging to widgets and from Facebook to Twitter), but …

Bit.ly Goes Mainstream: URLs Included in Magazines
May 9, 2009 – 10:55 am | 29 Comments
Bit.ly Goes Mainstream: URLs Included in Magazines

Services and brands enter mainstream pop culture when they:
1. Reach critical mass, and/or
2. Provide value in a way that makes their usage critical
Use Facebook and Twitter as examples. From print to television, both are now …

Facebook Drives 19% of Huffington Post’s Traffic
May 4, 2009 – 7:48 pm | 235 Comments

When I last covered Perez Hilton, it was when he hit 14,000,000 pageviews in a single day – a remarkable feat considering big brands like Huffington Post had topped out at 7,700,000.
An interesting outcome of …

Facebook Feed Widgets Using Widgetbox (New!)
April 30, 2009 – 12:32 pm | 732 Comments
Facebook Feed Widgets Using Widgetbox (New!)

Enter email address to subscribe via email:

Thanks to Chai’s new Newsfeed RSS application, you can now use Widgetbox to create Blidgets and Blidget Pros from your Facebook Feed. Add you Twitter activity, blog and/or RSS …

Seesmic Desktop: Every Marketer Should Use It
April 26, 2009 – 7:31 pm | 255 Comments
Seesmic Desktop: Every Marketer Should Use It

There is no arguing that Twitter is a powerful marketing lever. There is also no arguing that Twitter can be remarkably noisy and difficult to navigate (in part because of the presence of so many …