Announcing Dogpatch Labs Palo Alto & Europe
September 29, 2011 – 8:27 am | 349 Comments

In early September, we got the unfortunate news that the San Francisco Port Authority was closing Pier 38 (home to Dogpatch Labs San Francisco).

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Articles tagged with: Facebook

Ahead of Facebook’s F8, Changes Galore Roll Out
September 21, 2011 – 8:18 am | 390 Comments
Ahead of Facebook’s F8, Changes Galore Roll Out

Ahead of F8, Facebook has rolled out several changes … which is rather remarkable considering how many updates / features and how significant some are. To do it a couple days ahead of F8 is …

“So Far Facebook Has the Best Follower to Click Ratio”, Kevin Rose
September 20, 2011 – 2:47 pm | 462 Comments
“So Far Facebook Has the Best Follower to Click Ratio”, Kevin Rose

I recently touched on the potential importance of Facebook Subscribe, Facebook Subscribe: Opportunity for Publishers & Online Voices… and here is why Subscribe is important and not simply a “me too” product:

In the River with Twitter Images & Facebook Messenger
September 16, 2011 – 9:19 am | 25 Comments
In the River with Twitter Images & Facebook Messenger

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Facebook Subscribe: Opportunity for Publishers & Online Voices
September 15, 2011 – 7:57 am | 339 Comments
Facebook Subscribe: Opportunity for Publishers & Online Voices

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

Facebook Login, Again a Conversions Boost
September 6, 2011 – 9:12 am | 384 Comments
Facebook Login, Again a Conversions Boost

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar

Facebook Search = Social Graph + Like Graph
September 1, 2011 – 8:10 am | 17 Comments
Facebook Search = Social Graph + Like Graph

Twitter search is becoming more intelligent and powerful.
Google Search is becoming more social.
And here’s an example of Facebook doing both:

Different Emails for Different Users, Usage. Facebook Demonstrates
August 29, 2011 – 11:53 am | 371 Comments
Different Emails for Different Users, Usage. Facebook Demonstrates

When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …

Hulu Gives Away a Month of Hulu Plus for Facebook Connect
August 27, 2011 – 12:42 pm | Comments Off
Hulu Gives Away a Month of Hulu Plus for Facebook Connect

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Groupon’s Post Purchase Prompts. As “In the River” as it Gets.
August 26, 2011 – 5:36 am | 397 Comments
Groupon’s Post Purchase Prompts. As “In the River” as it Gets.

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Facebook Clustering Feed Posts by Content. Topical Hubs, Search Logical Next Steps?
August 18, 2011 – 6:41 am | 5 Comments
Facebook Clustering Feed Posts by Content. Topical Hubs, Search Logical Next Steps?

Facebook has long clustered feed posts by type: friending people, changing profile pics, playing games, etc.
Here are two examples of Facebook clustering feed posts by content… which is a bigger & more important concept …

Facebook Deals Brings Friends Into Emails
July 28, 2011 – 6:44 am | 375 Comments
Facebook Deals Brings Friends Into Emails

I write a lot about Facebook Deals and I start each post with something along the lines of: I am not sure what Facebook Deals will become, but I give Facebook a lot of credit …

Facebook Continues to Improve Comments: Links, Images Now Included
July 24, 2011 – 12:52 pm | 416 Comments
Facebook Continues to Improve Comments: Links, Images Now Included

It wasn’t long ago that Facebook rolled out their commenting system to off-Facebook publishers. They then enabled @ tagging within Facebook comments. And now it appears that they are enabling more robust content creation / …