Ahead of F8, Facebook has rolled out several changes … which is rather remarkable considering how many updates / features and how significant some are. To do it a couple days ahead of F8 is …

I recently touched on the potential importance of Facebook Subscribe, Facebook Subscribe: Opportunity for Publishers & Online Voices… and here is why Subscribe is important and not simply a “me too” product:

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …

I’ve written about the benefits of using Facebook connect as a registration path:

1. it’s becoming universal and therefor familiar

Twitter search is becoming more intelligent and powerful.
Google Search is becoming more social.
And here’s an example of Facebook doing both:

When done effectively and appropriately – email is a marketer’s most powerful retention tool.
Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key: deliver different emails to different users …

After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook.

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Facebook has long clustered feed posts by type: friending people, changing profile pics, playing games, etc.
Here are two examples of Facebook clustering feed posts by content… which is a bigger & more important concept …

I write a lot about Facebook Deals and I start each post with something along the lines of: I am not sure what Facebook Deals will become, but I give Facebook a lot of credit …

It wasn’t long ago that Facebook rolled out their commenting system to off-Facebook publishers. They then enabled @ tagging within Facebook comments. And now it appears that they are enabling more robust content creation / …