Articles tagged with: Facebook
Google Plus now has 20m+ users and a the press can’t get enough of it. The obvious question is what does engagement look like both near and long-term. One indicator is referral traffic. So here …
This is powerful. And it happens to showcase my favorite brand, Dunkin Donuts… so of course I had to share it:
It’s been a year of chess moves between Google, Apple, Facebook and Twitter. For example, look at the last few weeks alone:
- Google+ launches as Google’s social effort (and its good)
- iOS5 is announced with …
Facebook Ads are becoming more and more Sponsored Stories – effectively friend-endorsed Facebook Pages or Posts. I love the concept (friends vouching for a particular brand, discussions, offer, etc). The ad units are enjoyably familiar …
As Facebook Places ramps (via mobile, deals, etc), Facebook has started promoting Favorite Places. It is a module that asks users which Place they prefer (this or that). The two choices seems to be either …
The Google+ launch has been well received and, for the most part, I have been very impressed by the product (it feels more complete, usable and social than other recent Google products). But they still …
More Facebook Places experimentation (is it clear enough yet that Places is gaining strategic importance?):
Groupon, Rue La La, Gilt Group, etc have built big businesses atop big email lists and great email marketing.
Twitter has beefed up their email efforts by delivering notifications for retweets, mentions and favorites by your …
The more I play with Apple’s iOS5, the more impressed I am with the Twitter integration.
And the more aware I am of the potential impact it has on Twitter…
But why isn’t Facebook integrated instead or …
I have written a fair amount about Facebook Deals and why it is interesting & worth keeping an eye on…. and it’s timely as Groupon nears its IPO and Google & Amazon begin to enter …
I write a lot about “in the river” marketing – which is all about leveraging the power of existing, engaged traffic to deliver relevant, actionable messaging / marketing / promotions. You can see lots of …
