While it is a relatively minor update, I love the new UI / treatment being used on Facebook Deals.
Facebook is now overlaying your friend’s names / images atop deals they have either purchased or …

I am still unsure about Facebook Deals:
- just how fully baked the idea / effort is.
- how Deals are suggested to me and dispersed throughout the Facebook experience / flow.
- what Facebook Deals becomes? Is …

Facebook quietly released an important product update for marketers and page-owners: the ability to tag images with pages (in addition to people). It’s a simple update / change – but very meaningful and, in the …

Between on-air promotion and daily feed interactions, ESPN is aggressively ramping their Facebook usage (perhaps they are watching the NBA’s success?).

As Facebook Places, Events, Groups, Photos, Mobile, etc begin to interact with each other, it is clear that a common thread: location and proximity. That’s why I was struck by the following test unit by …

I have two mobile application pet peeves:
1. when the first thing I see is a registration flow.
2. and when the registration doesn’t use Facebook’s steamlined flow.

Three visual reason why Facebook Deals shouldn’t be overlooked… despite being a day old and despite the large lead of Groupon and LivingSocial.

A little over a year ago, I wrote about Facebook’s post-logout promotion of Facebook Mobile – which helped to significantly increase iPhone usage (+20% in a week).

Meanwhile, another giant social / mobile player is …

Brands have used all sorts of mechanisms and promotions to drive social activity (see Redbox example)… and Facebook’s new page layout has complicated that. Here is Bud Light’s approach:

For much of today, my blog was unaccessible because Media Temple had a far-reaching outage.
After unsuccessfully trying to reach my site, I was made aware of this through Twitter (why no email correspondence?)… with …

When asked who does the best job of managing their Facebook page and community, I recommend looking at two pages:
- for e-commerce: ShoeDazzle (and yes, it’s a Polaris company)
- for media and big brand: the …

Below are two Facebook promotional units that I have seen more of:
1. Friends in City, State
2. Friends’ Popular Places