In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …

I don’t fully have my head around Wednesday’s Google’s +1 launch… namely because I don’t entirely understand how ‘liking’ a page affects / improves a search query: am I voting for the best matching page …

Last night, TechCrunch reported that Facebook announced the forthcoming launch of Facebook Deals. Facebook’s clear push is around finding activities and local businesses that can be enjoyed among friends… which is a very different value …

Earlier in the week, I explained why Facebook Comments are important. Clearly others agree as Facebook announced launch partners for three verticals: commerce, media and sports.

Facebook rolled out their long-awaited commenting system today. Like other publishers, I immediately installed it on my blog (just scroll down a little and try it out)… here’s why it’s important:

Old Navy is currently running a TV ad that features the song Super C-U-T-E by Audio Threadz (a song and band seemingly created for the campaign). You’ll notice the “Shazam Now” icon that appears in …

I’m a sucker for info-graphics… and here is a really good one to help celebrate the success of LOLapp’s Ravenwood Fair social game (note: LOLapps is a Polaris-backed company).

Today Facebook rolled out a rather significant change: the Like button has replaced the Share button’s functionality. It’s an important transition because, at least for me, it has already changed my “liking” behavior. Auto-publishing a …

Reading OM’s article “My web without Facebook Connect“, I was reminded of an blog post I recently wrote and regularly reference (“Facebook as a conversion tool: registration flows.“).

Facebook Photos continues to roll out new functionality. When uploading pictures yesterday, I noticed a new post-upload flow: “Who’s in these photos?” It is important for a few reasons.

Perhaps because they are continually rolling out new products and split tests.
Perhaps because they are terrific product marketers and designers.
And/or perhaps because they need to figure out how to message 600m+ users in efficient, effective …

230,000 have RSVP’d to the debut of Lady Gaga’s new single: Born This Way. Why? In part because it is Lady Gaga (who only trails Justin Bieber in internet popularity) and in part because the …