Tonight you’ll likely see a handful of tech companies advertising during the Super Bowl (a 30-second spot runs $3,000,000). Techmeme – which is usually filled with tech and gadget news – is headlined by forthcoming …

It is common to think of Facebook as user / traffic acquisition lever (perhaps the best available considering its 600m users, its viral network, and the developer platform and tools). But thanks to a recent, …

Continuing the theme of posting about TV commercials… here is the latest spot for Adam Sandler’s new movie “Just Go For It.” The entire spot is created around Facebook: it opens with a Like button …

Over the summer I wrote about the four keys to Facebook page marketing: authenticity, consistency, regularity and engagement.

I have written several times about Facebook’s continued promotion of the Friend Finder tool … which one attempt by Facebook to encourage user invites.

I have been playing with several Chrome extensions and applications… and while several are great utilities / efficiency improvements, one in particular has made me rethink web experience: Facebook Photo Zoom.

Two years ago (somehow it’s been that long), I gave 20 predictions for digital media & e-commerce in 2009. This year, I am going to do it slightly differently and write individual posts about various …

Here is an example of why it is important to pay attention to an advertisement’s provider:

McDonald’s is currently buying sponsored ads on Facebook to ask whether you “would check-in at a McDonald’s restaurant”. Considering that McDonald’s does not currently provide offers for checking-in via Facebook Places, this appears to be …

Last week I wrote about how both Starbucks and H&M are beginning to advertise their Facebook Deals / Facebook Places campaigns.

As Facebook ramps its own Deal platform, it appears as though they might be testing a new ad unit / format with the web’s leading deal provider: Groupon.

Chrome is a clear focus for Google.
It is growing quickly and taking market share from other web browsers… and it represents a core component of other Google priorities: Google TV, mobile, web speed, apps, etc.