A little over a year ago, I wrote about Facebook’s post-logout promotion of Facebook Mobile – which helped to significantly increase iPhone usage (+20% in a week).

Meanwhile, another giant social / mobile player is …

Brands have used all sorts of mechanisms and promotions to drive social activity (see Redbox example)… and Facebook’s new page layout has complicated that. Here is Bud Light’s approach:

For much of today, my blog was unaccessible because Media Temple had a far-reaching outage.
After unsuccessfully trying to reach my site, I was made aware of this through Twitter (why no email correspondence?)… with …

When asked who does the best job of managing their Facebook page and community, I recommend looking at two pages:
- for e-commerce: ShoeDazzle (and yes, it’s a Polaris company)
- for media and big brand: the …

Below are two Facebook promotional units that I have seen more of:
1. Friends in City, State
2. Friends’ Popular Places

In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …

I don’t fully have my head around Wednesday’s Google’s +1 launch… namely because I don’t entirely understand how ‘liking’ a page affects / improves a search query: am I voting for the best matching page …

Last night, TechCrunch reported that Facebook announced the forthcoming launch of Facebook Deals. Facebook’s clear push is around finding activities and local businesses that can be enjoyed among friends… which is a very different value …

Earlier in the week, I explained why Facebook Comments are important. Clearly others agree as Facebook announced launch partners for three verticals: commerce, media and sports.

Facebook rolled out their long-awaited commenting system today. Like other publishers, I immediately installed it on my blog (just scroll down a little and try it out)… here’s why it’s important:

Old Navy is currently running a TV ad that features the song Super C-U-T-E by Audio Threadz (a song and band seemingly created for the campaign). You’ll notice the “Shazam Now” icon that appears in …

I’m a sucker for info-graphics… and here is a really good one to help celebrate the success of LOLapp’s Ravenwood Fair social game (note: LOLapps is a Polaris-backed company).