Today Facebook rolled out a rather significant change: the Like button has replaced the Share button’s functionality. It’s an important transition because, at least for me, it has already changed my “liking” behavior. Auto-publishing a …

Reading OM’s article “My web without Facebook Connect“, I was reminded of an blog post I recently wrote and regularly reference (“Facebook as a conversion tool: registration flows.“).

Facebook Photos continues to roll out new functionality. When uploading pictures yesterday, I noticed a new post-upload flow: “Who’s in these photos?” It is important for a few reasons.

Perhaps because they are continually rolling out new products and split tests.
Perhaps because they are terrific product marketers and designers.
And/or perhaps because they need to figure out how to message 600m+ users in efficient, effective …

230,000 have RSVP’d to the debut of Lady Gaga’s new single: Born This Way. Why? In part because it is Lady Gaga (who only trails Justin Bieber in internet popularity) and in part because the …

Tonight you’ll likely see a handful of tech companies advertising during the Super Bowl (a 30-second spot runs $3,000,000). Techmeme – which is usually filled with tech and gadget news – is headlined by forthcoming …

It is common to think of Facebook as user / traffic acquisition lever (perhaps the best available considering its 600m users, its viral network, and the developer platform and tools). But thanks to a recent, …

Continuing the theme of posting about TV commercials… here is the latest spot for Adam Sandler’s new movie “Just Go For It.” The entire spot is created around Facebook: it opens with a Like button …

Over the summer I wrote about the four keys to Facebook page marketing: authenticity, consistency, regularity and engagement.

I have written several times about Facebook’s continued promotion of the Friend Finder tool … which one attempt by Facebook to encourage user invites.

I have been playing with several Chrome extensions and applications… and while several are great utilities / efficiency improvements, one in particular has made me rethink web experience: Facebook Photo Zoom.

Two years ago (somehow it’s been that long), I gave 20 predictions for digital media & e-commerce in 2009. This year, I am going to do it slightly differently and write individual posts about various …