Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

Read the full story »
Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Archive by Tags

Articles tagged with: Foursquare

Don’t Stop at Onboarding New Users. Example from Foursquare.
December 13, 2011 – 8:52 am | Comments Off
Don’t Stop at Onboarding New Users. Example from Foursquare.

I rarely visit Foursquare.com (it’s one of those destinations that is almost entirely mobile). Nevertheless, Foursquare is doing very interesting stuff on its .com and is clearly focused on using the web to build out …

Redbox Delivers Rewards Through SMS Activation, Foursquare
September 12, 2011 – 10:22 am | 9 Comments
Redbox Delivers Rewards Through SMS Activation, Foursquare

Redbox continues its string of smart, rewarding marketing campaigns. Redbox has provided discounts and rewards for email and site activity – realizing that the value of certain acitvities (validated email address) far exceeds the cost …

Utilize the Mobile App Update Section. Examples of FourSquare, Path & Square.
June 2, 2011 – 10:11 am | Comments Off
Utilize the Mobile App Update Section. Examples of FourSquare, Path & Square.

Maybe I am too much of a geek, but I actually enjoy reading application version updates. I assume most people do not read them thoroughly (many do not regularly update their apps either), but it …

Starbucks Cards: Game Mechanics Done Well
January 21, 2011 – 10:34 am | 236 Comments
Starbucks Cards: Game Mechanics Done Well

Last week I wrote about the “do’s and don’ts of gamification“… in other words, how to effectively add game mechanics to your site / service. Thanks to the success of leaders like Zynga and Foursquare, …

Starbucks Already Advertises Against Facebook Places Offers
November 3, 2010 – 8:08 pm | 281 Comments
Starbucks Already Advertises Against Facebook Places Offers

Today Facebook shook up the local deals space with their Facebook Places announcement: the local deal platform which now competes directly with Foursquare, Yelp, Groupon, etc.

The Power of Statistics & Dashboards (About.me as an example)
September 22, 2010 – 7:34 am | 221 Comments
The Power of Statistics & Dashboards (About.me as an example)

In May of 2008 I wrote that statistics – specifically around referrals and influencers – could be a sizeable business model for Twitter.

(un)Attractive Foursquare Mayor Offers
September 17, 2010 – 7:23 am | 377 Comments

Traveling this week, I checked into Boston’s Logan Airport on Foursquare. I noticed that a special ‘local offer’ existed. Hoping it was discounted Dunkin Donuts coffee, I took a look and uncovered one of that …

Facebook Places vs. Foursquare at YCombinator Demo Day
August 26, 2010 – 3:57 pm | 730 Comments

I had the pleasure of spending yesterday at YCombinator’s Demo Day. 36 companies presented and launched – three of which were Dogpatch Labs residents: Fanvibe, Rapportive, and an off-the-record company.

Foursquare Teams Up with NBA for Lakers / Celtics Finals
June 3, 2010 – 1:28 pm | 344 Comments
Foursquare Teams Up with NBA for Lakers / Celtics Finals

It’s part Foursquare, part Fanpulse and part ESPN / vintage InGameNow:
Foursquare has teamed up with the NBA to award Celtics and Lakers badges to fans who ‘check in’ tonight and shout either “Go Lakers” or …

Game Mechanics, Badges & eBay Feedback Ratings
April 23, 2010 – 7:12 am | 245 Comments
Game Mechanics, Badges & eBay Feedback Ratings

Thanks to the success of Foursquare, Booyah / MyTown and Zynga, “game mechanics”, “badges” and “leaderboards” have become cornerstones of any web marketer’s dialect and user-acquisition strategy.
What these three companies have done so well is …

20% of All Google Searches are Location Related
April 20, 2010 – 8:44 am | 306 Comments
20% of All Google Searches are Location Related

The last week of tech news has revolved around: Twitter, Foursquare, Apple, Google (who today announced Google Places) and Facebook (who announced communities yesterday and has F8 tomorrow).
The common threads across each of these: …

Whats Hot in iTunes? Location-Based Apps.
March 22, 2010 – 9:56 am | 333 Comments
Whats Hot in iTunes? Location-Based Apps.

SXSW 2010 was all about location. In fact, we could look back on 2010 as the year of location and geo… which would be a natural progression from 2009′s mobile growth.
According to iTunes and …