Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Gizmodo

Doodle Jump’s iPhone App Warns: “Insanely Addictive”
January 18, 2010 – 5:38 pm | 315 Comments
Doodle Jump’s iPhone App Warns: “Insanely Addictive”

Most iPhone apps do not come with warnings – but Doodle Jump, the #2 paid application by Lima Sky, has built an advertising campaign around the addictive gameplay: Be warned: this game is insanely addictive!” …

Zendough’s Rich Ad Campaign Hits Gizmodo
January 7, 2010 – 5:33 pm | 232 Comments
Zendough’s Rich Ad Campaign Hits Gizmodo

Gizmodo continues to be a great example of cutting-edge rich advertising units. As I have written before, they do a great job of laying out the site in a way that gives advertisers large, interactive …

eBay’s “Come to Think of It” Campaign Arrives on Gizmodo
December 16, 2009 – 4:21 pm | 553 Comments
eBay’s “Come to Think of It” Campaign Arrives on Gizmodo

eBay’s “Come to Think of It” advertising campaign is all over television… and is now making its way across the internet as well. The below screenshots are of a matching campaign on Gizmodo. The ad …

Wendy’s Real Time: An Interactive, Social Ad Campaign About Bacon
November 3, 2009 – 7:46 am | 524 Comments
Wendy’s Real Time: An Interactive, Social Ad Campaign About Bacon

Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:

So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive …