It’s old news that big players like Google, Facebook and Amazon have (and continue to…) tried their hand at the local / deals space.
To be successful, each has to figure out how to make …

I frequently write about two ongoing themes:
1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)

I find this example so interesting: two fast-growing e-commerce brands working together to solve one another’s needs: Bonobos delivers heavily discounted product to Fab, who delivers a user acquisition channel. From afar, I believe example …

I often give the advice of studying web leaders and learning from what they are great at. For instance, Amazon is unrivaled in the ease of navigation, findability and user experience. For user acquisition, onboarding …

I Found the article, Groupon horror: Bakery must make 102,000 cupcakes, via Washington Post Social Reader app (written about here).

The bakery, based in Woodley, received 8,500 requests for a dozen cupcakes, far above the normally …

I encourage you to read through Groupon’s roadshow presentation that TechCrunch posted today. I find the last two slides most interesting: the future of Groupon as a product and what it means for growth trajectory. …

How does Groupon address concerns of loyalty / merchant retention? Build tools directly into the product that allow customers to communicate directly with the merchants. It’s an easy, smart way to connect buyers with sellers …

Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user during …

Remember when Gilt Group and Rue La La first launched and you had to be “invited”? It was a genius marketing effort that established a brand of high-end exclusivity. It also was important in jump-starting …

I have two mobile application pet peeves:
1. when the first thing I see is a registration flow.
2. and when the registration doesn’t use Facebook’s steamlined flow.

Groupon has reached such scale, that you could spend hours digging into the data and come away with dozens of fascinating takeaways (around geography, consumers, businesses, deals, etc). Here are ten fun and perhaps surprising …

Redbox is a service I love, a product that is terrificly done and a business whose future is murky (negative: moving digital and Netflix as a competitor; positive: Netflix as an example of transitioning perfectly). …