Below is a series of screenshots from within the Facebook iOS app that allows users to match their Facebook friends against their iPhone Contacts: “Find Friends on Facebook: Choose contacts on your phone to add …

Two trends within Facebook that I have written frequently about:
- Facebook Offers: which has morphed from a Groupon-like platform to an extension of their sponsored ad format

I write a lot about targeted marketing – which means effecting messaging your users at the right moment and in the right place. I use the term “in the river marketing” to describe it. Here …

I frequently write about two ongoing themes:
1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)

I often give the advice of studying web leaders and learning from what they are great at. For instance, Amazon is unrivaled in the ease of navigation, findability and user experience. For user acquisition, onboarding …

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

I like the highlight examples of effective “in the river” marketing – the concept of placing product, promotion and marketing messages in relevant, active parts of the web experience. Lots of examples here…

As Google continues to focus on HTML5 mobile experiences (and do it very well), they have to think about systematically driving usage… which, for mobile, requires ‘desktop’ real estate.

I write a lot about “in the river” marketing – which is all about leveraging the power of existing, engaged traffic to deliver relevant, actionable messaging / marketing / promotions. You can see lots of …

A little over a year ago, I wrote about Facebook’s post-logout promotion of Facebook Mobile – which helped to significantly increase iPhone usage (+20% in a week).

Meanwhile, another giant social / mobile player is …

Whether you are a sports fan or work in media, Mark Cuban’s “Does ESPN.com have a Twitter problem?” is a relevant, good read. Cuban argues that ESPN is struggling with social media because their writers …

I write a lot about product marketing and the concept of