When discussing marketing and product strategies, I sometimes come across as a broken record! One of things I preach is the power of change. A button’s color, an ad’s call to action, or the placement …

I have been eagerly awaiting Google’s Nexus One arrival on Verizon – which were initially announced as “Spring 2010“. And according to BoyGeniusReport – it has passed through the FCC.
That raises a couple questions …

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

I am very surprised to see that just three of the top twenty grossing iPhone Apps include in-app purchases:
- The Sims 3 (#5)
- Madden NFL 2010 (#8)
- Tap Tap Revenge (#13)

In all the developer attention paid to mobile, Facebook and web-based applications, “desktop widgets” have been the big loser. They were thought to be a major selling point when Microsoft Vista was launching – and …

I find myself talking more and more about “mobile”. Entrepreneurs, friends or colleagues frequently ask what interests me; and undoubtedly, we spend a good chunk of that conversation on mobile.
I find myself writing more and …

ESPN’s Scorecenter iPhone App is the top sports application in iTunes, alongside several other successful ESPN apps: ESPN Radio ($2.99), ESPN Fantasy Football ($2.99), ESPN Zoom ($2.99), ESPN Streak for the Cash, ESPN 2010 World …

It’s no surprise that big brands represent a significant share of the iPhone’s top grossing iPhone applications. Here is another proof point: Electronc Arts itself represents seven of the iPhone’s twenty-five top grossing applications… each …

“AT&T and Apple could both gain by swapping talent.
Apple, send your marketing wizards to lend your partner a hand. It sorely needs help.
AT&T, send some engineers to redesign the iPhone to make better use of …

If you’re reading this blog:
you likely either own an iPhone or an Android device
… and you’ve likely read my coverage of the marketing blitzes around Droid and around Apple’s iPhone
… and you’ve probably seen the …

Before Apple enabled in-application purchases, the hot debate was whether or not revenue maximization came from charging for downloads (and limiting distribution) or through in-app advertisements (and hoping for continued engagement).
For game and music …

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …