In the days of social media, marketers and brands are continually focused on ‘going viral’ – gaining enough momentum on the web that it begins to spread organically and quickly. There are several ways to …

While you might disagree with Yelp’s method of getting their new iPhone Application upgrade through Apple’s review process – the fact remains that Yelp has innovated and pushed the boundaries from a consumer, development and …

Mashable is reporting tonight that the iPhone is set to replace the Canon Rebel XTi as the #1 source of photographs on Flickr:
That smartphone, with its weak 2 MP camera and its lack of zoom, …

Great blog post from Flurry about the ecosystem of iPhone Application developers and how it differs from other mobile storefronts: “Rise of the New Middle Class – Indie iPhone App Developers, Part I“. If you …

Each month, I look forward to reading AdMob‘s detailed ‘Mobile Metrics’ report. It is a comprehensive report of mobile usage by geography, device, OS, and so forth – and based on the size of AdMob’s …

MLB.com’s At Bat 2009 iPhone App released a major update today that allows subscribers of both MLB.tv and the MLB At Bat app to stream all regular season games via the iPhone. Until today, At …

“One app. Lots of stuff.”
That’s Google’s tagline for their Google Mobile application… but it really should be: “One app. Lots of promotion.” If you have been to any tech blog over the past two weeks, …

I have criticized Apple’s email marketing efforts before (here and here)… but this one takes the cake:
Your iPhone 3G hardware coverage is about to expire
Don’t say good-bye.
Extend your coverage with the AppleCare Protection Plan.
This email …

Early indications are that the iPhone 3GS launch has been a success – there were “100,000s of pre-orders” and, thanks to Apple’s pre-launch reservations and purchases, the experience was clean and efficient. But just as …

It is time to start thinking of mobile devices as netbooks or, for that matter, laptops. Data from AdMob suggests that users of the iPhone and iPod Touch are highly captive consumers of content and …

Let me preface by saying that, while I do not consider myself a video game buff, I am the proud owner of a Sony Playstation 3 (used both for Blu Ray and infrequent gaming). It …

In late March, I wrote that the next step for iPhone game developers was to go ‘backwards’ by mimicking control pads found on old gaming systems like Nintendo NES and GameBoy:

Well the iPhone has really …