Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: JibJab

If JibJab / HSM3 do it Right, KFC / Guitar Hero 4 do it Wrong
October 27, 2008 – 6:33 am | 6 Comments
If JibJab / HSM3 do it Right, KFC / Guitar Hero 4 do it Wrong

I wrote about JibJab’s terrific viral marketing alongside High School Musical 3 (which grossed $42m over the weekend) and said that web / social marketers should aspire to create such engaging, cleverly branded campaigns.

Try JibJab …

JibJab + High School Musical 3 = Perfect Viral Marketing
October 25, 2008 – 8:07 am | 203 Comments
JibJab + High School Musical 3 = Perfect Viral Marketing

If you have kids – you probably took them to see Disney’s High School Musical 3 last night…
And if you have kids – they probably will put JibJab’s new HSM3 widget on their MySpace pages. …